St Luke’s Swedish office closes its doors
St Luke’s Swedish office has closed its doors after just over five years, having failed to secure new business or share any joint clients with its sister agency in London.
St Luke’s Swedish office has closed its doors after just over five years, having failed to secure new business or share any joint clients with its sister agency in London.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.