ITV1 faces decline in ad revenues
Marketing WeekITV1 is facing a £124m decline in advertising revenues this year, according to analysts at Morgan Stanley.
ITV1 is facing a £124m decline in advertising revenues this year, according to analysts at Morgan Stanley.
Kiss FM, the EMAP-owned radio station, has been fined a record £175,000 by broadcast watchdog Ofcom for offensive comments made on the Bam Bam Breakfast Show last year. The DJ has since left the station.
EMAP has sold its French magazines business to Italian media group Mondadori for &£375m. The Italian group is controlled by the family of the former prime minister, Silvio Berlusconi…
News Group Newspapers (NGN) is understood to be looking at widening the appeal of its tabloid brand with the launch of Sun TV. Mike Anderson, managing director of NGN, which publishes both The Sun and News of the World, is thought to have been developing the launch for several months, in an attempt to increase […]
A Nike poster depicting the England football star Wayne Rooney as a “Messiah” in a crucifixion pose, on a giant billboard overlooking the M4, has been slammed by Christian religious groups. The poster has been labelled as distasteful, while playing on the cliché that football is the “new religion”. Rev Doc David Hilborn, head of […]
Bookmaker Paddy Power is turning a few heads at Sandown Racecourse this week with a marketing stunt designed to encourage punters to bet on the colour of the Queen’s Hat for Ladies Day at Royal Ascot. The bookmaker has hired royal impersonator Elizabeth Richard, who has placed a bet on the real Queen to wear […]
Turner Broadcasting has promoted UK marketing director Nibs Dearsley to manage the broadcaster’s communications strategy and team. The promotion comes as Dearsley, who oversees the commercial children’s channels Cartoon Network, Boomerang and Toonami, looks to increase Turner’s off-air marketing activity to combat the “congested” kids’ TV market. Dearsley says UK children’s TV is cluttered, with […]
aimed at encouraging more young people to play the sport.
JC Decaux is launching what it claims to be the first frequency measurement system for the retail sector, with the launch of a tool across Tesco’s largest stores in the UK. The outdoor specialist has been working with market research firm Taylor Nelson Sofres (TNS) to develop the coverage and frequency measurement tool for its […]
Ronnie Scott’s, the London jazz club, has appointed John Brown Citrus Publishing to launch its magazine. Titled Ronnie Scott’s, the magazine will be published to coincide with the club’s re-opening on June 26.
IPC Advertising is launching an online creative testing facility for magazine advertisers, with dairy products company Yoplait Dairy Crest becoming the first advertiser to sign up to the service.
Eurostar is rolling out a viral marketing push as the latest element of an unbranded, cross-media campaign to encourage more Londoners to visit Brussels. The wide-ranging marketing campaign includes press, outdoor and word-of-mouth initiatives, as well as online activity. All parts of the campaign direct users to a website, europesbestkeptsecret.com, which promotes Belgium as an […]
Miss Marple and Hercule Poirot are to make the jump to mobile and internet platforms after a new deal struck by Chorion, the company that owns the rights to the Agatha Christie books. Chorion has signed a deal with UK-based Interactive Rights Management (IRM) to create and commercialise the global internet and mobile rights to […]
Microsoft has revamped its MSN Cars site as it continues its programme to attract more online advertising. The company has introduced an interactive tool that allows side-by-side comparisons of features and prices for new and used cars. It claims this will help advertisers reach more targeted groups of consumers. It has also introduced a new […]
NetBop Technologies claims to have become the first company to secure a UK or European trademark for a product containing the word ‘spam’ despite objections from owner of the Spam luncheon meat, US-based Hormel Foods. The trademark is for the BopSpam product.