Tri-Direct has won the 2m media planning and buying account for Vue Cinemas. The business was previously handled by MediaCom. The Hampshire-based agency has been briefed to raise the Vue chain’s profile across the UK, and build it into a leading brand. A major campaign is planned for next month using direct marketing, outdoor, bus […]
Kate Burns, Google’s director for the UK, Ireland and Benelux, and the company’s first employee from outside the US, is to leave the company at the end of the month after five years with the company. Effectively UK chief executive, Burns has played a key role in the rapid growth of the online advertising market […]
FCB London chief executive Nigel Jones has emerged as the frontrunner in the race to head the London office of newly merged FCB and Draft networks, with Draft’s John Minnec said to be in line for a group role based in the US.
Iceland marketing director Nick Canning is being lined up for a more senior role within the retailer’s parent group Baugur. It is believed Canning is in discussions with the Icelandic retail investment company about the position.
Kellogg is launching what it claims is the first football training video game on packs of Frosties and Coco Pops. It aims to encourage children to play outside as well as playing computer games.
Grocery retailer Asda has been criticised by the Portman Group, the drinks industry’s self-regulatory body, for selling a gift pack containing a teddy bear and an alcoholic drink.
Russian super-premium vodka Ivan the Terrible – launched in the UK two years ago – is revamping itself in an attempt to muscle its way into UK retail outlets.
Nissan is underlining its “adventure” credentials in an integrated campaign to promote its range of 4×4 motors. The campaign has been created by TBWA/London and will include television, press advertising, sponsorship activity and style books to drive people to the website www.nissan-adventure.co.uk. The campaign, called “Adventures on the 24th Parallel”, features a 40-second television spot, […]
Telecoms operator 3 has appointed former Sony marketer Gary Pepler as its brand and advertising chief to replace Julian Hough, who is returning to the company’s advertising agency WCRS.
Bulldog’s marketing chief, Andrew Morley, is expected to leave the company following Cable & Wireless’ decision to stop selling its internet service to consumers. C&W announced last week that Bulldog will only offer wholesale broadband to other providers from July 1, leaving Morley’s role obsolete. Morley is responsible for all sales and marketing on the […]
JWT’s head of corporate communications Chrissie Barker has died after a battle with cancer. Barker, who was 52, had been appointed to take on a senior communications role at WPP when she was diagnosed earlier this year.
Phones4U is understood to be weeks away from being sold to private equity groups Bain Capital and Doughty Hanson as part of the sale of John Caudwell’s &£1bn business empire.
Heinz has sold meat-free brand Linda McCartney to US natural and speciality food company Hain Celestial.
Amicus and the T&G unions have launched a £2m press, radio and poster campaign to urge drivers to boycott Peugeot and Citroen cars in protest at the decision to close the Peugeot factory in Ryton.
DFS, Carpetright and private equity firm Alchemy are believed to be among the bidders for furniture chain MFI’s 200 stores. Analysts also believe Argos owner GUS and Swedish kitchen company Nobia may be interested.