Abbott Mead Vickers. BBDO creates campaign for BT’s ‘home hub’
Marketing WeekAbbott Mead Vickers.
Abbott Mead Vickers.
Grey, Cake, JWT, Ogilvy & Mather, Wieden & Kennedy, Y&R and Lowe Worldwide are involved in the Global Media Aids Initiative campaign to mark World Aids Day on December 1.
WWAV Rapp Collins has been added to Scottish Widows’ direct marketing roster following a pitch. The account was previously split between Navigator, which repitched unsuccessfully, and Team Spirit, which stays on the roster.
TBWA/London has won a brief from the British Heart Foundation to raise awareness of heart attacks among the over-40s. The work, which will encourage chest-pain sufferers to call 999, is backed by a &£2m media spend.
United London is poised to win the Government’s anti-binge drinking brief.
Heinz is understood to be close to appointing Vallance Carruthers Coleman Priest to handle the &£1.5m Weight-Watchers brand portfolio. It follows a competitive pitch against a number of undisclosed agencies. The incumbent agency Leo Burnett declined to repitch for the business. The pitch, which was called in April, includes the diet brand’s range of frozen […]
Delaney Lund Knox Warren & Partners (DLKW) has withdrawn from Pearson’s global creative review of its Financial Times (FT) account. The agency’s decision means it has lost the account, which it has held for 16 years.
1576 Advertising, the Edinburgh-based full-service agency, has been appointed to National Australia Bank’s (NAB) marketing services roster. It will work on NAB’s Yorkshire Bank and Clydesdale Bank brands. It is thought 1576 will be working on direct marketing for the Clydesdale and Yorkshire Bank brands, although the brief could also cover some above-the-line work. Traditionally, […]
Pepsi is taking a swipe at rival Coca-Cola’s Coke Zero with a tongue-in-cheek ad for Pepsi Max, using the strapline “Max Taste, Zero Hype”. The campaign, created by Abbott Mead Vickers.BBDO, launches this week.
Scotch whisky Bowmore has appointed The Bridge to handle its UK and international advertising business, to work on the brand’s first major ad push for several years. The appointment follows a competitive pitch against a number of other unidentified shops. The Bridge will be handling both consumer and trade advertising. The last agency of record […]
Isobel, the advertising agency set up two years ago by a management team from Banks Hoggins O’Shea/ FCB, has unveiled an investment fund to buy into digital and direct agencies as it seeks to expand (MW last week). The company’s strategy highlights how an uncertain economic climate is leading investors to snub risky marketing services […]
Apple Computer is reportedly in talks with Hollywood studios to offer film downloads via its iTunes online store.
Virgin Radio, the SMG-owned station, is launching its Virgin Radio Party Classics show as a channel on Sky Digital. The station will broadcast live on Fridays and Saturdays.
Infogrames, owner of Atari, has posted a â¬149.
Channel 4 has signed a three-year deal with Racing UK, the company that represents 30 UK racecourses, to keep horseracing on terrestrial TV. Channel 4 is thought to have paid less than &£1m for the rights.