Mazda appoints marketing VP for European operation
Marketing WeekMazda Motor Europe has appointed Masahiro Moro as vice-president of marketing.
Mazda Motor Europe has appointed Masahiro Moro as vice-president of marketing.
Anheuser-Busch has won the latest round in its 80-year legal struggle with Czech brewers Budejovicky Budvar, to register the trademark Bud beer throughout Europe.
Unilever Bestfoods has been slammed by the Advertising Standards Authority (ASA) over a press ad which suggested that Flora pro.activ spread helped maintain blood vessel health. It will not be allowed to repeat the claim. The food giant argued that it was a health maintenance claim. While it did not consider this misleading, Unilever agreed […]
Pringle of Scotland, the luxury fashion brand, has signed a six-figure deal to sponsor the UK leg of the Gary Player professional/amateur golf series.
Not a month goes by without traditional media groups unveiling plans to cope with consumers shifting their media consumption to digital. Each medium has to find its own way to overcome the challenges, but one that seems to be doing so successfully is among the oldest media of all: radio. These days, for example, Virgin […]
The Periodical Publishers Association and WH Smith have hit out against a new bill calling for retailers to put lads magazines like Maxim, FHM and Arena on the top shelf. The retailer says it should not censor people’s magazine choices. The pair spoke out after Labour MP Claire Curtis-Thomas introduced a ten minute rule bill […]
Nectar is rolling out a “Summer of Rewards” initiative to encourage people to redeem more points on a range of items during a series of themed weeks.
Motorola has signed up David Beckham as its global brand ambassador in a three-year deal. He will initially appear in campaigns targeting the Asian market.
Toyota, the world’s most profitable carmaker, wants to quadruple sales of hybrid vehicles by doubling the number of its petrol-electric hybrid models in the next decade.
The International Olympic Committee has been criticised for allowing McDonald’s and Coca-Cola to sponsor the games. Public health experts Jeff Collin and Ross McKenzie say it is hard to reconcile junk food with the Olympic ideal.
The Institute of Practitioners in Advertising has described the Food Standards Agency’s call for a ban on food and drink advertising before 9pm as “sensationalist and misguided”. It says the move would not solve the issue of obesity but would cost broadcasters millions of pounds in lost revenue.
Monstermob, the mobile phone games and ringtone company, has ousted founder and chief executive Martin Higginson after warning UK earnings would be lower than expected. Niccolo de Masi replaces him.
General Motors’ former head in China, Philip Murtaugh, has joined Shanghai Automotive Industry Corporation as vice-president in charge of overseas operations – one of the most senior appointments a foreigner has held at a Chinese state company.
Titan Outdoor has hired Steve Atkinson, deputy advertising director at The Mail on Sunday, to run its national and regional sales. He will report to joint managing director Alison Reay.
Manchester United owner Malcolm Glazer has appointed three more of his children to the board of the club. Kevin, Edward and Darcie Glazer become directors, joining Bryan, Avi and Joel Glazer, who are all non-executive directors.