Month: June 2006

Kimberly-Clark consolidates

Marketing Week

Kimberly-Clark has consolidated the advertising account for its North American and European personal care brands into WPP Group agency JWT. JWT, which already handles brands such as Kleenex and Andrex, will also take on brands such as Huggies, DryNites and Kotex, which were previously handled by Ogilvy & Mather.

Scotland lobbies for a bigger slice of spend

Marketing Week

The Scottish advertising and marketing services industry is forming a lobby group aimed at encouraging Scottish companies to spend more of their marketing budget north of the border. A steering committee to put together ideas for a campaign targeting Scottish companies, the Scottish Executive and the Scottish Parliament is already in place. The steering group […]

Healthcare provider hunts first ad agency

Marketing Week

Healthcare services provider Capio is seeking its first advertising agency as it looks to raise its profile among professionals. The pan-European company, which is based in London and employs 16,000 people, is finalising a shortlist of agencies ahead of a formal pitch that will take place in the next few weeks. Capio is only looking […]

ACP-NatMags shortlist

Marketing Week

ACP-NatMags, the weekly division of National Magazine Company, is understood to have shortlisted Rocket, ZenithOptimedia, MindShare and incumbent Initiative for its &£5m media planning and buying account.

Oink! teams up for fantasy finance

Marketing Week

Oink!, the UK’s national business newspaper for children, is teaming up with the Financial Times and toy store Hamleys to launch a new initiative to educate children about how shares in companies and stock exchanges work. The Piggybank Fantasy Stock Exchange is based on the idea of fantasy football leagues, and will be played online, […]

Dodge sponsors Times podcasts to support Caliber launch

Marketing Week

Times Newspapers Limited (TNL) has signed a six-figure sponsorship deal with car brand Dodge Caliber – which will become sole sponsor of its featured Baddiel and Skinner World Cup podcasts. The Dodge Caliber will brand the podcasts, which will be launched on June 5 as David Baddiel and Frank Skinner travel to matches. Dodge will […]