Stephen Carter stepping down
Marketing WeekOfcom chief executive Stephen Carter is stepping down from his role in October.
Ofcom chief executive Stephen Carter is stepping down from his role in October.
ITV has appointed Nicky Buss, client services director at WPP-owned Research International, to the new position of advertiser development director. She will report to ITV commercial director Ian McCulloch, with a brief to build closer relationships with key advertisers.
Saab GB has appointed Vauxhall marketer David Pugh as marketing director to replace Parveen Batish, who is joining Saab Australia as managing director. Pugh, the brand manager for small compact cars at fellow General Motors-owned marque Vauxhall, starts at Saab tomorrow (Thursday). While Saab is struggling globally, the company’s GB division has been performing well, […]
Tennent Caledonian Breweries, the Scottish arm of InBev, is launching a premium lager, named Versa, in 500 bars across Scotland. The company has no plans to launch the product in England. Versa is a super-chilled continental-style lager that Tennent Caledonian says is based on the recipe for Tennent’s 1885 lager, which sells about 100,000 barrels […]
Dunnhumby, the data specialist that underpins the Tesco Clubcard loyalty scheme, has appointed former Dyson and Disney marketer Peter Plumb as managing director for the UK and Ireland.
GlaxoSmithKline is gearing up for the £5m launch of a new product under its Sensodyne toothpaste brand.
Changing consumer demand – influenced by health trends – has led to the rise of two significant trends in the snacking market – “better-for-you products” and indulgence ranges. United Biscuits UK’s (UB) next major launch, McVitie’s Fruitsters,
Dialogue Marketing Group, part of WPP’s Ogilvy Group, has won a place on the Barclays roster to handle the high street bank’s Wealth Management unit.
Beattie McGuiness Bungay (BMB) has won the £15m advertising business for frozen food manufacturer McCain.
Citroën is about to launch a summer campaign for its C4 model, following up the successful “Transformer” ad. Euro RSCG London has created the “Ice Skater” campaign, which shows the car transforming into a robot that then performs a series of dynamic ice-skating moves on a frozen lake. The Havas-owned agency says the advertisement highlights […]
Everythingville, the agency launched earlier this year by former Joshua executive creative director Mitch Levy and five other partners, has been appointed to handle the integrated advertising account for The PC Guys, a new national computer support service set up by former Vodafone marketing director Lance Batchelor. The agency has created a regional print and […]
Golley Slater has created a new TV campaign for electronics retailer Euronics, featuring animated character Mr Plug and a voiceover by Men Behaving Badly actor Neil Morrisey. It will highlight TV equipment offers.
Proximity London has created a direct marketing campaign for the new Volkswagen Beetle designer decal range. The range, which can be applied to the exterior of the car, allows Beetle owners to personalise their vehicles. It breaks later this week.
Swordfish, the integrated agency, has been appointed to handle an online marketing campaign for Chrysalis-owned dance music network, Galaxy. It follows a competitive pitch against three undisclosed agencies. The campaign will include a viral game, and e-mail activity, culminating in the Galaxy “Weekender” in Ibiza in July.
Vallance Carruthers Coleman Priest (VCCP) has created its first advertising for broadcaster 5 since winning the account. The ads, which are for the channel’s drama at 10 and its arts programme The Singing Estate, will break in the press next week.