Marc Sands, The Guardian’s marketing director, claims broadcasters are shying away from advertiser-funded programming because they are “scared” and want to protect existing revenue streams. Sands says television companies are “scared of genuine innovation” and would rather take advertisers’ money for spot ads and sponsorship. “They haven’t woken up to the realities in TV,” he […]
Telecom Italia has signed a three-year, £25m-a-year deal to sponsor the Ferrari Formula 1 (F1) team.
Satellite broadcaster Eurosport has recently announced plans to market the World Touring Car Championship (WTCC) as the “next big thing” in motorsport, and believes it can offer sponsorship packages that are better value for money than its mor
Nintendo is introducing a new games brand as part of a multi-million dollar campaign designed “to get more and more people interested in video games”. Called Touch Generations, the launch will be an attempt to target the non-traditional gaming market and those who do not usually play video games, including women and older people. As […]
Redbus Outdoor is rolling out a Bluetooth advertising service across its network of poster sites on university campuses.
First Direct, the direct bank owned by HSBC, is targeting its 850,000 internet customers in a series of podcasts – the first to be launched by a UK bank. The podcasts – audio files downloaded from the internet – go live in June and will tackle a number of financial issues. The bank’s head of […]
EMI Music, the UK-based record company, is embracing the trend towards user-generated content with a site letting fans remix and upload songs and videos from one of its albums.
The Government is coming under pressure to set new, increased targets for the rollout of broadband access around the country. Industry figures are concerned that some targets aren’t ambitious enough and could hinder the development of new services. At issue is the process of letting BT’s rivals put their equipment into telephone exchanges and compete […]
The new activity follows the brand’s Lumix Gyro Runner game, which has had over 1.7 million plays, and was also built by Inbox Digital.
A wave of consolidation has hit the e-mail marketing sector, with three acquisitions in the past week involving UK firms. In the largest of the deals, Interactive Prospect Targeting (IPT) crossed the channel to buy French firm Directinet, an online direct marketing company, for up to â¬33m (&£23m). It is IPT’s first acquisition in Europe, […]
Amnesty International and The Observer have teamed up to launch a global campaign challenging state censorship of the Net. The website, irrepressible.info, acts as the hub of the campaign and encourages visitors to sign up to it.
Tonic, the digital creative agency, has signed partnership deals with two production houses as it continues its international expansion. The deals are with Athlon in Athens, which currently operates in association with Ogilvy Athens, and UK-based Clipper Advertising, which has a worldwide network of production houses.
The Design Council has launched its first online advertising campaign to promote the use of design in business. The campaign has been developed by digital agency Syzygy and is based around the Council’s Design in Business report, released this week. The campaign includes banner ads, e-mail and a microsite.
Bebo, the social networking site, has overtaken MySpace in popularity in the UK for the first time, according to Hitwise. The site was the most popular in the research firm’s UK Net Communities & Chat category last weekend.