The rising star of the east
Marketing WeekRussia has a growing consumer market that has so far been beyond the reach of most Western brands. But that is changing, at least for those that are willing to learn and respect local sensibilities.
Russia has a growing consumer market that has so far been beyond the reach of most Western brands. But that is changing, at least for those that are willing to learn and respect local sensibilities.
Never the most fashionable of brands, KFC has weathered the healthy living debate in the UK by sticking to its guns while high street rivals dithered, says Mark Choueke
We don’t need Bill Clinton to help us tap into the spirit of the times when Aristotle did it 2,000 years ago and the Grocer is more prescient
While the skillsets are the same in the public and private sectors, marketers crossing over between them must be aware of the differences in approach and measures of accountability. By Victoria Furness.
Giftcards were predicted to storm the market a few years ago, but consumers and the business-to-business sector are both reluctant to let go of the humble paper voucher, says Richard West
Experts are split over the value of tools like PowerPoint when making presentations, but whatever benefits they offer, it is still down to the speaker to get the message across. By Richenda Wilson
No longer willing to tolerate the supermarkets’ undercutting, music and entertainment retailers HMV and Virgin have each divised plans to reconnect with consumers on a personal level. But will shoppers be convinced that there;s more to buying CDs than price? David Benady reports.
The Tote faces an uncertain future after the Government, which has pledged to off-load the state-owned betting firm, rejected a bid from within the industry. Now it could be sold to a private company, putting jobs at risk and alienating the racing fraternity. Robert Lester reports.
Now that the 320m racing consortium bid for the Tote has run out of puff, the rival Gala Coral contender is beginning to look a racing certainty at the finishing post. Can anything stop it? And, if not pipped, what will happen to the Tote as a result? First let’s look at the racing form […]
Buying a new TV has never been so problematic, and the industry is as confused as shoppers – a worrying start for the post-analogue era
It seems that the spirit of adventure is pumped through the air conditioning at the offices of integrated agency Meteorite. Last week the Diary brought you tales of derring-do on the high seas involving the creative department and the Meteorite company yacht. Now it seems that the planners are getting in on the act. While […]
The Diary, with its background in journalism, has long appreciated that what one gets up to during a day’s work affects one’s day-to-day life outside the office. For example, it is very difficult to orchestrate a successful spot of wooing over a glass of wine after work when you’ve polished off the three bottles under […]
First came lads mags and chick lit (and the Diary maintains it is possible to enjoy both) but now it seems a new rhyming soubriquet is upon us – “bloke Coke”. This snappy new nickname has been born out of the most recent skirmishes in the cola wars, which have seen Coke Zero stride into […]
Marketing experts fear a rise in the use of “e-auctions” during new business pitches will lead to the commoditisation of the industry.
Ubisoft, the computer games publisher, has signed a sponsorship deal with satellite channel FX to promote its range of Tom Clancy games. Tom Clancy’s Splinter Cell Double Agent will sponsor the ten-part thriller Sleeper Cell from this weekend, while Texas S.W.A.T. will be sponsored by Tom Clancy’s Rainbow Six Vegas from November 4. FX was […]