Train operator Southern has reinstated Brandpool, the agency behind the launch of the rail brand, to handle its 1m advertising and marketing account after a competitive four way pitch. It is not clear which other agencies were competing for the business in a pitch that began in March. The agency will work on a customer […]
Barnardo’s is highlighting the difficulties faced by children who look after sick or disabled family members in a direct response TV, radio and online campaign breaking this week. The work is the first for the children’s charity through Archibald Ingall Stretton (AIS) and features a voiceover by actress Helen Mirren. It follows the daily problems […]
The future of the Tote brand and its marketing department could be in peril if it is sold to a rival such as Gala Coral, a leading betting analyst claims. The Government last week turned down a bid believed to be in the region of 320m for the Tote from a racing consortium, and Warwick […]
Renault is introducing its latest people carrier, the Grand Scenic 5 Seat, with a campaign featuring a child’s passing fancies. Created by Publicis and breaking on October 6, the TV execution shows the young girl going through a series of obsessions, including fairies, drumming and football. All the scenes feature the new model, and the […]
Fox’s Biscuits is taking on rival McVitie’s with the launch of a new 1.3m advertising push to promote its product range, following an extensive brand overhaul. The campaign, consisting of TV and trade press ads, breaks next week featuring the strapline “A little less ordinary, a little more Fox’s”. The TV ads, created by Propaganda, […]
A question mark is hanging over the future of the BenQ Mobile brand in the UK after the company pulled the plug on its German operation and filed for insolvency. Taiwan’s BenQ took over Siemens’ struggling mobile division last year but said last week that it could not afford to pump more capital into the […]
National Lottery operator Camelot is planning to launch games requiring an element of skill using a little-known change in the legal status of lotteries set out in the Gambling Act 2005. Some observers have speculated that this could lead to the launch of football pools-style lottery games where players choose teams likely to win, lose […]
Consumers ‘hundreds of pounds out of pocket,’ Which?, after using self- service checkouts
The BBC has made two senior appointments to its marketing, communications and audiences division, headed by Tim Davie (pictured). Helen Kellie, currently head of brand and planning will become head of marketing, communications and audiences at BBC Vision. She replaces Vanda Rumney, who has decided not to return to a full-time role following adoption leave. […]
Unilever has moved its 15m pan-European Hellmann’s Mayonnaise business out of Lowe Worldwide and into Ogilvy & Mather, which handles the company’s dressings account. Unilever’s global realignment of the Hellmann’s business has lost Lowe an account which was worth 6m in the 12 months to June in the UK alone. Unilever was poised to move the […]
Billionaire Sir Richard Branson is facing fines after two of his companies, Virgin Entertainment Asia and Virgin Retail, which control the Virgin Megastores chain of entertainment shops, failed to present their accounts to Companies House. However, …
Bacardi-Martini has appointed former InBev and Nestl矒owntree senior marketer Liam Newton as director of marketing for the Bacardi rum portfolio and Martini vermouth, with immediate effect.
Coca-Cola may be forced to delay its all-important launch into the bottled water market or, even worse, scrap it altogether. Coca-Cola is scheduled to launch a bottled water in the UK – filling a gaping hole in its portfolio – in the first quarter o…
T-Mobile will recommend consumers choose a rival operator in areas where it has poor network coverage as part of a new customer retention drive being launched today (Wednesday). The Deutsche Telekom-owned brand will check its coverage in customers’ …
Vallance Carruthers Coleman Priest (VCCP) looks to be out of the running for Yell’s 20m advertising account, leaving Mother in pole position to scoop the business. However, mystery still surrounds the final outcome of the protracted review amid rum…