The BBC has started the long-awaited review of its 20m media planning and buying account, a statutory review required under the EU Public Procurement Regulations. Agencies have been gearing up for the statutory review, which must take place every five years, since June. The successful media agency will be required to work across the BBC’s […]
Online advertising should break the 2bn barrier in 2006, according to Guy Phillipson, chief executive of the Internet Advertising Bureau UK, taking it well ahead of national press and closing the gap on TV. Phillipson says: “We can see online overt…
The Electoral Commission has invited three teams of agencies to pitch for a new campaign to get people to register to vote, in a switch away from its previous attempts to get consumers to go to the polls and vote. The change is likely to mean an end…
Innocent Drinks, the maker of Innocent Smoothies, is recruiting a UK marketing director following the decision to promote Jamie Mitchell to the role of UK managing director. The move is part of a reshuffle that will see the three founders of the com…
PHD North has been handed the task of launching health company Novogen’s Menopause Test Kit. The media agency won a pitch to provide planning and buying services, with the brand due to be backed by an initial burst of activity this autumn. Television and press will form the bulk of the work, and further activity […]
Green & Black’s marketing director Mark Palmer is to leave the company after managing the integration of the organic chocolate brand into Cadbury Schweppes.
Yorkshire Air Ambulance, the rescue service which pulled Top Gear presenter Richard Hammond from the wreckage of his jet-powered car, is launching its first television advertising campaign. The Leeds-based creative agency Poulters is spearheading the campaign for the charity, which has received over 130,000 in donations following an appeal from Hammond’s family after his accident […]
Barclaycard has signed two actors from cult comedy Green Wing to front its upcoming advertising campaign and replace previous face Jennifer Saunders. Marketing Week exclusively revealed comic Saunders was being dropped by the brand, a year after replacing Friends actress Jennifer Aniston(MW September 28). Julian Rhind-Tutt and Stephen Mangan, best known for their roles as […]
Travelcare, The Co-operative Group’s travel agent business, has become the first high-street retailer to offer consumers carbon offsetting at the checkout. Eco-conscious travellers will be able to counteract the environmental effects of their holiday flights by purchasing the packages, paying a charge in one of eight bands based on distance travelled. The fee will effectively […]
Tesco has unveiled half-year profits of 1.1bn – an increase of 10.3% – after a steep rise in international sales. Profits at the overseas business rose by 21.1% in the six months to August 26. Tesco now has 949 outlets abroad. Meanwhile, second-quarter UK sales grew 6.6% compared with 4.5% in the first quarter. This […]
Disaronno, the amaretto brand distributed by First Drinks, is rolling out a 1.5m national TV campaign to boost awareness in the run-up to Christmas. The work will break on November 13 and run for six weeks in what the brand says represents a 38% rise on its previous TV budgets. The ad is set in […]
Microsoft is launching a new UK shopping comparison site, MSN Shopping Channel, to compete head to head with the likes of Google’s Froogle and Yahoo!’s Kelkoo. The new site is being launched in partnership with shopping comparison sites PriceRunner and Shopping.com. According to predictions from Forrester Research, the amount spent by consumers on online shopping […]
Waitrose has handed its direct marketing business to Kitcatt Nohr Alexander Shaw. The decision follows a final contest against Archibald Ingall Stretton and Partners Andrews Aldridge. The pitch was conducted by The Haystack Group. Miles Calcraft Briginshaw Duffy handles Waitrose’s advertising, while Manning Gottlieb OMD won the brand’s media planning and buying account earlier in […]
Former PepsiCo chief Martin Glenn has been appointed as chief executive of Iglo Birds Eye, the frozen foods business bought by Permira from Unilever for 1.73bn (1.16bn) last month. Glenn, who left his role as president of PepsiCo UK last October, had led a rival bid for the company by a private equity group comprising CapVest, […]
A provocative teaser campaign for the launch of digital channel Five US has triggered a raft of complaints claiming the ads are derogatory to America. The Advertising Standards Authority (ASA) has received 35 complaints about the advertising, which features the strapline “Nothing good ever came out of America”. The campaign was first revealed on Marketingweek.co.uk. […]