Brave voices speaking up amid a climate of overheated opinion
Marketing WeekThere is now an air of religious fervour about the way so many scientists have developed unquestioning faith in the existence of global warming
There is now an air of religious fervour about the way so many scientists have developed unquestioning faith in the existence of global warming
Agencies used to rely on focus groups to gain client insight but now their attention is turning to online-based innovative and cost-effective consumer research tools. Gary Eastwood reports
So once again the annual festival of love was celebrated last week. Cupids everywhere were looking to the Net to source their tokens of love and affection on Valentine’s Day. But what of those singletons looking for a little fun? Well, naturally, they …
independent agency viewRichard S Gregory Latitude GroupFor a while last week, it seemed as if the spiders that Google sends scuttling over the internet to satisfy the kaleidoscope of requests made of the search engine every nanosecond or so had escaped…
First-generation search has flopped on the mobile phone, but analysts say its widespread use will become commonplace soon. Martin Croft reports
Even before reaching the end of February, a raft of new technologies and products have already caused a stir. The arrival of Microsoft’s Vista was met with swathes of headlines calling it the “best operating system in the world”. Among those phasing…
This year’s 3GSM conference, held in Barcelona, brought the usual unveiling of new handsets and devices. However, it was the issues raised and the news on developing network technologies that caused the greatest stir. Companies showcased new devices…
A mere presence on the internet is not enough to harness its long-term effect on the way that consumers will relate to brands in the future
It’s a tricky business getting your multimedia positioning spot on, as publishers are finding to their cost. To extract the maximum from your brands, you now need multiple channels to market and these carry a heavy establishment cost. Worse, though,…
Following the report in Marketing Week last week on Dairy Crest’s BTL roster we would like to clarify that Haygarth was not the incumbent on the Dairy Crest BTL activity. Haygarth has worked with Dairy Crest since 2004 on its PR activity and still m…
Nintendo Wii, PS3 – the huge worldwide consumer demand for these products has been well documented in the media, and they are sure to be among the most popular products sought after for promotions and incentives campaigns as they are highly aspirationa…
Am I alone in considering the “loyalty key fob” a poor idea (MW last week)? Loyalty cards tend to be kept in the same place as credit and debit cards: the consumers’ wallet or purse. They are thus easily to hand when purchases are being made by card, o…
With companies launching on-demand services over the internet and via cable, viewers now have the freedom to choose when and where they watch programmes (BBC’s VOD rivals call for level playing field, MW February 1). And with the big market players fin…
Last year’s Choir ad by Wieden & Kennedy for Honda may have split opinions – the Diary actually favours the spoof “this is what my car feels like” viral that can be found on the likes of YouTube – but it’s caused something of a stir with the bigwigs in…
Probably the only people unaware of the high-profile movements to combat the crisis facing the environment are living happily in their caves, swaddled in animal skins, adding nothing to global warming except the odd bit of methane. Most others are t…