Karmarama burst onto the advertising scene with the memorable Van den Puup campaign for Ikea, but in recent years the agency has made as many headlines for its management changes as anything else. The latest appointment is a move to rectify that. One of the advertising industry’s best-connected executives, Nicola Mendelsohn, is joining Karmarama as […]
Marketing Birmingham, the body charged with promoting England’s second city, is seeking agencies for a campaign to boost leisure tourism in the city. The aim is to encourage more people to come to Birmingham and stay for longer when they are there. The campaign is being developed under the banner “Visit Birmingham” and aims to […]
Mexican beer brand Corona is understood to have appointed JWT to handle its pan-European ad business for its flagship Extra brand. Produced by Mexican brewer Grupo Modelo, the beer is distributed by Wells & Young Brewing Company in the UK. It is believed that JWT pitched against a number of undisclosed agencies, following a brief […]
Innocent Drinks is axing Lowe London as its above-the-line creative agency and bringing its advertising in house. The decision ends the three-year tenure of Lowe on the £4m account. The smoothie maker will launch its in-house creative team in the spring. This will manage all above-the-line, below-the-line and direct mail for its smoothie and juice […]
Lowe Worldwide is understood to be seeking a replacement for chief executive Steve Gatfield, who is due to quit the network in April 2009. It is thought that his departure will trigger changes in the management of the network. The news comes as Lowe London chief executive Amanda Walsh leaves the agency after just over […]
Reward scheme Nectar’s botched relaunch (MW last week) rounds off a dire 12 months for free giveaways and prize promotions. The loyalty card, which allows customers to collect points at retailers such as Sainsbury’s, BP and Debenhams, has received a flood of complaints from collectors who have failed to get their promised rewards. This comes […]
British Airways is gearing up for the launch of Terminal Five at Heathrow with an integrated campaign designed to introduce a “step change” in passenger behaviour. Agency.com, BA’s digital agency, has created a microsite – www.terminal5.ba.com – providing information for travellers, and is developing an online tool that will enable customers to plan their journey […]
The advertising watchdog has censured a television ad promoting British Gas’s Zero Carbon dual tariff for gas and electricity, for implying it is the greenest domestic energy tariff. The Adverting Standards Authority has criticised the utility provider for misleading viewers into believing gas supplied by British Gas would not produce carbon emissions. The ad shows […]
The launch party for the updated Fiat 500 last week was about a lot more than just the launch of a new car. The glitzy event on London’s Southbank showed the world that, after its much-publicised troubles of recent years, Fiat is back. Three years ago, having just reported an operating loss of €800m (£550m) […]
The US tourism industry is to unveil an official travel and tourism website as pressure grows on the federal government to set up a body to promote the country overseas. The move will mark the first time that the US has promoted itself as a destination. Previously marketing has been undertaken by individual states, destinations […]
Alberto Culver is bringing out a raft of products in its Tresemme range as part of an expansion plan for the brand across Western Europe. The Colour Thrive, Thermal Recovery and Thermal Creations ranges will be launched next month supported by a TV campaign. Colour Thrive and Thermal Recovery lines include shampoos, conditioners and treatments […]
VisitScotland is launching a 2.7m ad campaign to attract visitors from England after it was revealed that more than half the population has never been north of the border.
O2 is seeking a marketer to oversee Apple’s iPhone as part of an expansion of its marketing team. The mobile operator has resumed its search for a head of own-brand marketing that began last year (MW March 8, 2007) but has been on hold in recent months. As well as spearheading the launch of a […]
Sara Lee Household & Body Care has appointed Unilever marketer Margaret Jobling as its top marketer. She replaces Julie Baker, who was promoted to managing director of its tea and coffee business last year.
TUI, the travel company, is overhauling its marketing strategy after announcing plans to reposition First Choice and Thomson to target different markets. The company is planning to use First Choice as its family brand while Thomson will target older, more affluent consumers. The plans, which were revealed on marketingweek.co.uk, aim to shift the company away […]