Maximum impact lifts sales
Marketing WeekBrands must measure the impact that point of purchase drives are having with consumers, and examine whether having a memorable display will result in a sales uplift. Daney Parker reports
Brands must measure the impact that point of purchase drives are having with consumers, and examine whether having a memorable display will result in a sales uplift. Daney Parker reports
Relevance is paramount when it comes to search marketing because delivering landing pages that fail to meet users’ expectations can do serious damage to a brand. Martin Croft reports
Here’s a bit of a shocker. The UK is reeling, economically speaking, from a burnt-out financial sector, the Northern Rock fiasco and a share sell-off apparently signalling the worst recession since the early 1990s. Meanwhile, retailers have been feeding the gloom with less than lustrous results. Even the mighty Tesco slightly undershot expectations a few […]
It comes as no shock that, so early in 2008, the founders of BLM Media have decided to sell the agency. For much of 2007 Steve Booth, Nick Lockett and Charlie Makin found themselves at the centre of frenzied speculation about BLM being up for sale. Suitors apparently included WCRS holding company Engine Group, which […]
Hosiery brand Pretty Polly and cosmetics range Avon are among the companies to be featured in a television series fronted by Coleen McLoughlin. The ITV2 series, Coleen’s Real Women sees McLoughlin challenge high-profile fashion and beauty brands to reconsider who fronts their advertising campaigns. She goes on a “mission” to find “real women” for modeling […]
ITV is plotting a relaunch of its interactive TV services including video-on-demand and advertiser hubs. It is understood that the broadcaster has provisionally named the service ITV24/7. It is understood that ITV is keen to increase its service but also plans to create a permanent hub similar to its online presence. The broadcaster already has […]
ITV is continuing to diversify away from traditional spot advertising with the launch of Sunday teatime show paid for by petfood brand Pedigree. Dog Rescue, which will air on flagship channel ITV1, will be the first fully advertiser-funded programme (AFP) although it will be produced by ITV. It aims to build on the Mars UK-owned […]
ITV is plotting a relaunch of its interactive TV services including video-on-demand and advertiser hubs. It is understood that the broadcaster has provisionally named the service ITV24/7. It is understood that ITV is keen to increase its service but also plans to create a permanent hub similar to its online presence. The broadcaster already has […]
MTV Networks UK & Ireland is scrapping its user-generated content channel MTV Flux after just 16 months having failed to attract viewers.
Five has appointed Dave, the Engine Group-owned branding agency, to spearhead a complete rebrand of the broadcaster’s portfolio of channels and properties. The agency will revamp the on and off-air identity of channels including the main Five channel, Five Life and download service Fivedownload, which is due to relaunch later this year (MW December 6, […]
Fish4jobs, the recruitment website, has signed a 2m deal to sponsor hospital comedy Scrubs on E4.
FirstGroup, the bus and rail operator, has put its 10m UK media planning and buying business up for pitch as part of a statutory review. It is currently handled by Edinburgh-based agency Feather Brooksbank.
TBWA/London is tipped to win the 5m advertising account for Blu-ray Disc Association (BDA), the consortium recently declared the winner in the battle between rival high-definition DVD formats.
Feref has won a brief to create the launch campaign for BingoLotto, a national lottery-style TV game that will premiere at the end of February. The agency, which mainly works with film and entertainment industry companies, won the business in a three-way pitch against undisclosed agencies. The pitch was handled by communications planning agency Experience […]
The Radio Advertising Bureau (RAB) is understood to have appointed Hooper Galton to handle its advertising after a pitch against undisclosed agencies. The agency will now work on a campaign aimed at raising the trade body’s profile. The pitch was handled by Oystercatchers and RadioCentre chief executive Andrew Harrison. RadioCentre has been implementing a series […]