Month: January 2008

Xbox sales lift Microsoft revenues

Marketing Week

Microsoft has reported “strong” growth in the last quarter of 2007, with Xbox 360 sales up 70% on the previous year. The company says its positive results were additionally boosted by demand for its Windows Vista software. The company says the growth was driven by new “consumer focused offerings” during the quarter such as the […]

London borough steps up anti-gun crime campaign

Marketing Week

The London Borough of Brent has launched a new burst of advertising under its anti-gun and knife crime initiative, Not Another Drop, after a violent start to the year across other parts of the capital. The campaign, created by Wunderman, aims to discourage kids from getting involved by using stickers on mirrors to highlight the […]

Britvic names ex-EMAP man as marketing director

Marketing Week

Britvic has appointed former EMAP chief marketing officer Simon Stewart as its marketing director. Stewart replaces Andrew Marsden (pictured) who left in July after more than 10 years in the role. Stewart, who leaves EMAP after just seven months, will be responsible for Britvic’s brand marketing, category marketing, innovation, insight, corporate affairs and marketing services […]

SsangYong appoints Kia marketer to head UK relaunch

Marketing Week

SsangYong has appointed Kia marketer Nigel Unwin as marketing director to work on the relaunch of the brand in the UK. In his new role, Unwin reports to his former boss at Kia Paul Williams, who joined SsangYong as managing director earlier this month.

Telegraph loses 2.25 million users in seasonal news websites slump

Marketing Week

Telegraph Media Group was the biggest loser as all the national newspaper websites suffered a seasonal hit in December. Telegraph.co.uk lost more than 2.25 million unique users on the previous month, recording a figure of 10.5 million, according to the latest Audit Bureau of Circulation Electronic figures. Market leader Guardian Unlimited, which includes guardian.co.uk and […]

Renault promotes ex-UK head to Euro chief

Marketing Week

Renault has promoted former UK managing director Christian Est絥 to run its Euro-Mediterranean region. Est絥, who will report directly to Renault president and chief executive Carlos Ghosn, will be responsible for the marque in Western Europe, Russia and Turkey.

BBC Worldwide programmes available on MySpace

Marketing Week

BBC Worldwide has signed a deal with MySpace to make its programmes available to the social networking site’s users. Under the agreement a dedicated BBC Worldwide channel on MySpace’s video service, MySpace TV, will show 150 clips of BBC programming. The new channel will be divided into seven areas: comedy; drama; science fiction; weird and […]

EBay and Insurancewide.com team up for car price comparison service

Marketing Week

EBay is partnering with Insurancewide.com to provide a price comparison service on the online auction house’s eBayMotors.co.uk pages. The eBayMotors community, the UK’s busiest online showroom, will have access to Insurancewide.com’s service, which offers a “comprehensive” choice of car insurance options. The tie-up comes in the week that the Financial Services Authority (FSA) launches an […]

Peter Rabbit Organics names ex-Tesco marketer as chief

Marketing Week

Peter Rabbit Organics, the organic food company, has appointed former Tesco marketer Ben Ford as its chief executive. He will be responsible for growing the business around the world. Ford previously worked in Tesco’s International Division in Los Angeles, where he helped launch Fresh and Easy Neighbourhood Markets, the company’s long-awaited chain of US grocery […]

Taking the guesswork out of restaurant search

Marketing Week

Finding the right restaurant can be stressful – especially if a certain someone needs impressing. Patrons either rely on magazine/newspaper reviews, local hype, recommendations or simply choose one and hope for the best. Toptable (www.toptable.co.uk) tries to take some of the uncertainty away by providing reviews, customer ratings, sample menus, recommendations and discounts. Toptable provides […]