ITV is set to “break even” on advertising revenue for the first time since Contracts Rights Renewal (CRR) was introduced, according to calculations by rival sales houses and media agencies. A number of sources have suggested that although ITV1 is expected to lose ad revenue in 2008, its loss will be “matched pound for pound” […]
Innocent marketing director, Gareth Helm, is leaving the smoothie company after just over one year in the role. He is leaving to set up his own marketing consultancy. Jamie Mitchell, managing director of Innocent, will take of Helm’s role and oversee responsibility for the marketing team. Charlotte Rawlins, head of communications, will continue to head […]
Morrisons, the supermarket chain, is continuing to gain ground on its rivals, growing its market share for the second sucessive quarter while Tesco’s share dips, according to figures published by TNS Worldpanel. Morrisons has reported an 11% increase in market share for the 12 weeks to the end of February. It has grown from 11.1% […]
The Government has repeated its calls to the drinks industry to advertise the dangers of alcohol or face further restrictions. The warning comes in the Department of Culture, Media and Sport’s report on the impact of the Licensing Act 2003 published today (March 4). Culture secretary Andy Burnham (pictured) says it would “welcome industry consideration […]
The Financial Services Authority (FSA) is launching a 2m advertising campaign in a bid to help homeowners worried about meeting their mortgage repayments. It comes as the FSA publishes figures showing that one in five mortgage holders are concerned with meeting their repayments in the next year.
Model Yasmin Le Bon has been made the face of House of Fraser, marking the first time that the department store chain has used a celebrity in its advertising. Le Bon will appear in the retailer’s spring/summer campaign, which has been created by Hooper Galton and breaks on March 5. A review of the retailers […]
Bebo, the social network, has signed a deal with Church & Dwight to launch its new tooth whitening product in the forthcoming interactive drama, Sofia’s Diary. The product placement deal will see Pearl Drops Instant White integrated into the story for three months.
KLM, the Dutch airline, has launched a carbon-offsetting programme for customers called CO2ZERO. It is endorsed by the World Wide Fund for Nature in the Netherlands. The optional scheme is integrated into the airline’s booking and online check-in systems, and gives passengers the chance to offset the carbon emissions produced by their flight. The airline […]
Sportingbet, the online betting group, has swung back into profit for the six months to the end of January after making a loss for the same period last year. The group has reported that pre-tax profits nearly quadrupled over the first quarter of the year to £7.5m The growth has been drive by an increasing […]
Premier Foods, owner of Branston Pickle, Hovis and Mr Kipling, will scale back promotional activity over the first half of 2008 as it introduces new IT and software systems across its three new divisions and continues integrate its businesses.
Marketers may be banned from using buy one get one free (BOGOF) tactics, when a European Union directive that restricts the use of the word “free” kicks in later this year. The EU Unfair Commercial Practices Directive is laid before the Parliament today (March 3). The Institute of Sales Promotions has warned marketers that the […]
My team at MajorPlayers – I feel I have a great team of consultants working within me on digital creative. Couldnt ask for a better team of people and its still growing.
City AM is supporting the relaunch of its website with a promotional campaign in its newspaper today (March 3). The site, which has been redeveloped over the past two months, also includes partnerships with job and travel sites. It will also include the paper’s website address at the bottom of stories to encourage readers to […]
Camelot Group is reviewing the 20m advertising business for its Lotto game, which is currently handled by Abbott Mead Vickers.BBDO. The agency is expected to repitch for the account, which it has handled since 2003, and will continue to work on its five other games.
Vallance Carruthers Coleman Priest has lost the 10m ING Direct advertising business to Beattie McGuiness Bungay following a final two-way pitch. Lowe and Miles Calcraft Briginshaw Duffy were knocked out at an earlier stage.