ITV managing director of global content Dawn Airey has resigned from the broadcaster after less than a year to return to Five. She joins as chairman and chief executive, ousting Jane Lighting at the RTL-owned station. Lighting has been chief executive of the channel for five years, taking over from Airey, who left the broadcaster […]
Aviva has been unveiled as the new shirt sponsor of Norwich City Football Club, on the same day the insurance giant announced it is scrapping its Norwich Union brand. It replaces travel brand Flybe, which earlier this week revealed it would not be renewing its deal. An Aviva spokeswoman says the decision was taken to […]
British Airways has appointed TradeDoubler and Linkshare to manage its worldwide affiliate marketing programme. The two agencies will work through the airline’s digital media planning and buying agency, Agency.com, which has overseen affiliate marketing in the UK for the last two years. It worked with the airline to appoint the agencies. The deal will see […]
Christian Aid, the international relief and development charity, is launching an integrated TV, print and online campaign featuring the cult “Weeble” toy. The campaign will launch on May 5 to promote Christian Aid Week. The campaign, which was developed by SHOP, is based on the theme of “retro” toys and games. It will break with […]
Reports that search is dead and social media has taken its mantle appear premature. Marketers must use both tools to drive online sales. By Martin Croft Google has stumbled, the end is near for search marketing, and the rats have already defected to the good ship social media. At least, that’s what you might believe […]
Just when advertisers start to get their heads around search marketing, enter blended search to shake everything up. By Steve Hemsley Brands understand vertical search. Consumers type in keywords such as “blue bicycles” and a list of relevant bike websites appears. If someone wants to see pictures of bikes, they search images. Brands also know […]
Brand owners are now recognising the influence of blogs, but apprehension and a lack of understanding mean they are failing to harness the power effectively. By Rufus Jay Brands are starting to grasp the power that blogs wield and have been tracking them to monitor their reputations. However, very few brands are actually using this […]
With social networks opening their platforms to developers, brands have a new opportunity to engage with cynical users. But debate rages about how best to make money from such sites. By Richard West Talk of eyeballs, monetising and even monetising eyeballs will offer a reassuring sense of déjà vu to those who remember the dot.com […]
Thanks to advances in mobile technology, marketers are looking to the mobile Web for new audiences. But it is consumers who will dictate the pace and scale of innovation. By Catherine Turner Despite years of dramatic predictions marred by false starts, mobile is fast becoming a channel that brands are looking to reach consumers through. […]
We all know the adage: Theres only one thing in life worse than being talked about and that is not being talked about. Not so much for brands, though. Scandals and consumer discontent have been known to cause serious damage to brand equity, sometimes forcing companies out of business. With the rise of blogs, forums and social networks online, the chances are that people are talking about your brand in ways and places you would never have imagined. The really good news is that there are now the expertise and tools out there to help you monitor the buzz about your brand and engage your customers for positive mutual benefits.
The Advertising Standards Authority (ASA) has appointed its marketing chief for its CAP Copy Advice service in a bid to promote the free service to advertisers. It coincides with the launch of its 2007 Annual Report, which is out tomorrow (April 30). Nick Hudson, who has been with the ASA since 2006, has been promoted […]
Northcliffe Media is launching a campaign for its rebranded classified advertising section, Motors.co.uk. The move is part of a wider strategy to take the company’s online classifieds brands into its newspapers in a bid to grow revenue. The campaign is launching on May 5 and will include TV, press and outdoor. It has been created […]
In marketing terms, search is still relatively new, but is being upstaged by the new kid on the block – social media. Marketers looking to build a set of new-media tools have more to play with than ever before, but they have far more than ever to learn. It can be daunting. Brands must realise […]
In marketing terms, search is still relatively new, but is being upstaged by the new kid on the block – social media. Marketers looking to build a set of new-media tools have more to play with than ever before, but they have far more than ever to learn. It can be daunting. Brands must realise […]
Canon is launching a digital screen campaign that will show a freerunner jumping from screen to screen. The ads will support the launch of the Canon EOS 450d camera. The footage was filmed at an experiential event, called Let’s Play, held by Canon earlier this month. The event was recorded in high definition and used […]