Social Media & Search 2008

By Marketing Week 29 Apr 2008 12:18 pm

In marketing terms, search is still relatively new, but is being upstaged by the new kid on the block – social media. Marketers looking to build a set of new-media tools have more to play with than ever before, but they have far more than ever to learn. It can be daunting. Brands must realise it is not just a case of setting up a profile page; that there is a range of social-media channels available to them. Read more

Click here to read Social Media: 2008 Online

Click here to read Social Media: 2008 Online: Digital Edition

Mobile marketing
Consumers dictate the pace and direction of innovation

Monetising
Debate rages about how to make money from social networks

Blogs
Brand owners still do not know how to use the power of blogs

Universal search
Blended search is here to keep advertisers on their toes

Integration
Search and social media can be used together to drive sales

How humour helped Nationwide position itself as the ‘antithesis’ of other banks

Grace Gollasch

Nationwide’s TV ad ‘In your best interest’ uses humour to cut through a “serious” category, which lands it in the top 8% of all UK ads, according to Kantar’s ‘The Works’ study.