Alcohol advertising will come under further scrutiny as Ed Balls, the Secretary of State for the Department for Children, Schools and Families (DCSF), plans to look at the role that alcohol brands play in influencing children. The move is part of the Youth Alcohol Action Plan, which will be announced by the department in June. […]
Complaints against a Scottish Government ad campaign that aimed to encourage people to sign up as organ donors have not been upheld by the Advertising Standards Authority (ASA). The “Kill Jill” campaign, created by the Union, showed an image of a young girl’s head against a black background. A voiceover said: “Would you allow your […]
Good Natured, the ethical fruit juice company, is looking to expand its share of the out-of-home market, with the launch of a 330ml bottle next month. The launch comes as the brand prepares to air its first TV ad along with the launch of new flavours. Good Natured co-founder Wayne Hitchman says the brand is […]
USwitch, the price comparison site, has restructured its marketing team as a result of a strategic review. It has promoted Christina Rebollo to its top marketing role as part of the changes. The site is seeking to develop into new services, such as finance, beyond its core focus of the energy market. It also plans […]
Almost eight months into the Post Office’s five-year marketing strategy there is talk that former Barclays marketing chief Andrew Gillespie will be brought in to bolster its firepower (MW last week). When the Government-owned Royal Mail Group company ditched the animated ant family in its advertising in favour of celebrity-driven campaigns last year, it marked […]
Glasses Direct, the online spectacles retailer, is relaunching in a bid to increase its share of the glasses market. The new look launches imminently. It is unveiling a new logo, made up of different coloured lenses that will change according to the season. It aims to promote the idea that people can have a range […]
It would be no exaggeration to call DSGi, formerly Dixons, a pale shadow of its former self, cowed by the brutal cutbacks in con-sumer spending. After contending with increasing pressure from Tesco and Argos and e-retailers including Amazon, last week it announced yet another initiative to stop the rot that has led to two profit […]
Beleaguered retailer Blockbuster is understood to be rolling out a standalone chain of games stores, a year after it sold its video games arm, Game Station, to Game Group. The launch will aim to help Blockbuster secure a share of the burgeoning games sector. But a spokeswoman for the retailer declined to comment on the […]
Google is looking to appoint an agency to create a below-the-line campaign to promote its mobile division. The search-engine giant has been approaching agencies with a brand-building brief which will encompass offline marketing activity. This will mark the first time that Google has sought an agency for its mobile business. Its mobile division allows consumers […]
Confectionery retailer Thorntons is seeking a new agency for its 3.3m advertising business, after the incumbent Shop went out of business.
When Publicis London started a consultation with staff last week about the future of the agency with a view to making redundancies, few could be blamed for thinking that it was the £80m worth of account losses at the start of last year that was the catalyst of the changes. The departure of MFI, Asda […]
Pickfords, the moving and storage company, is reviewing its advertising business. A Pickfords spokeswoman confirmed the review, but would not be drawn on which agencies are involved in the pitch. It is believed that six agencies were approached, with three making it onto the shortlist. A decision will be made by mid-June. Raw Media, a […]
Online marketers could face criminal proceedings if they do not adhere to the Consumer Protection from Unfair Trading Regulations 2008, warns European law firm Osborne Clarke. The new regulations, which are designed to target “sharp practice” and aggressive selling tactics online, will come into force on May 26. Under the new Unfair Trading Regulations companies […]
The Radio Advertising Bureau (RAB) is targeting advertisers and media buyers with a radio campaign that will highlight the benefits of the medium. It is the first radio campaign RAB has run since it was relaunched as part of RadioCentre last year. The campaign is part of a drive by the trade body to show […]
Mike Colling & Co has been appointed to handle the media planning and buying account for Spreadex, the online spread-betting company. It was appointed without a pitch.