Mastercard is launching a campaign targeting football fans travelling to Moscow for the Champions League final tomorrow (May 21). The campaign will run for one day on 51 of JCDecaux Airport’s digital airport panels in Heathrow’s terminal 5. The ad, which was planned and booked by IPM and Universal McCann, features a football pitch covered […]
Relate, the relationship support charity, has appointed Arezo Shephard to the new role of director of fundraising and marketing. She will take over the new role imminently. Shephard joins from EduAction, where she has been head of marketing and business for three years. She will now work on raising Relate’s brand profile and as well […]
M&C Saatchi is understood to have won the 75m anti-obesity brief from the Department of Health. Vallance Carruthers Coleman Priest, Abbott Mead Vickers.BBDO and Wieden & Kennedy also pitched for the business.
Citigroup, the US banking giant hit hard by the credit crunch, is closing two UK sub-prime divisions to concentrate on its core Citi and Egg consumer brands. The unsecured loan business CitiFinancial and the Future Mortgages division will stop offering new loans from today (May 20). The closures will affect about 670 staff and it […]
Commercial radio has reported a 9.4% year-on-year increase in national advertising revenue in a “very healthy” first quarter for the sector. It comes despite the continuing concern about the tough economic climate in the UK. The sector reported a 6.7% year-on-year increase in overall advertising revenue, its fourth successive quarter of growth and a 5% […]
Home Office is launching a campaign to “deglamourise” the celebrity image of cocaine in a bid to tackle use amongst teens. The move follows celebrities such as Kate Moss and Peaches Geldof being in the press for alleged coke use. The new 1m Frank campaign will target 15 to 18 year olds and is the […]
Mars Planets, the confectionary brand, is launching the first radio show on MySpace. The weekly show, which will be presented by Alex Zane, will air on June 12. MySpace Mars Planets Radio will also invite a MySpace user to co-present the show with Zane and each week listeners will vote on whether they should stay […]
Marks & Spencer has reported pre-tax profits of more than 1bn as it warns that market conditions will “remain difficult for the foreseeable future.” It says that like-for-like sales in both food and clothing were both down for the year to March 29.
WPP Group has appointed Torrence Boone, a former executive at Publicis-owned Digitas, to head the new global agency set-up to service Dell. Boone will join Project Da Vinci as chief executive next month.
BT has promoted Matthew Dearden to director of marketing for its consumer division. He takes over the newly created role today (May 19). Dearden (pictured), who was previously director of voice services, will lead a new central marketing team and take on overall budgetary responsibility for the BT Retail division’s marketing. He will report to […]
TUI Travel UK has appointed Alun Williams as director of e-commerce, with overall responsibility for the brand’s websites, including all online marketing, partnerships and content production. It is part of a restructure of its online team. The move follows the departure of former new media director Graham Donoghue to travelsupermarket.com. Williams, who will report to […]
Bebo has unveiled the line up for sponsors for its interactive reality show, The Gap Year. Sony PSP, Trident, Canon, The Royal Airforce, Acuvue, Doritos, STA Travel and Tourism Australia and Tourism Auckland are all lined up to appear in the show. The Gap Year will follow six Bebo users from the UK, Ireland, Australia, […]
Microsoft has reignited talks with Yahoo! about an alternative deal to its 24.36bn offer to buy the company. The original offer was rejected by the internet company earlier this month.
The Department of Health is today (May 19) launching the first phase of its 6m campaign to raise awareness of the dangers of drinking. The “Know Your Limits” campaign will initially focus on educating consumers about how many units are in their drinks and healthy consumption rates.
Heineken has extended its sponsorship with deal with UEFA Champions League by three years until 2012. The beer brand will continue to use the deal as the cornerstone of its sports sponsorship and marketing communications strategy. The company signed the original deal in 1994 using its Amstel brand but changed it to Heineken for the […]