Marketers who still refer to internet users aged over 50 as silver surfers are not only patronising, but are failing to differentiate sub-groups of this expanding population that includes the UK’s most affluent consumers
Suso hits the outdoors
LG Electronics will shift its marketing strategy away from focusing on products to building the brand in the UK, according to new marketing director for UK and Ireland, Andrew Warner. Warner, who took over the role earlier this month, says the company, which has previously used product-led ads, is moving into the “next phase” of […]
Which? is launching its flagship publication Which? Car as a newsstand title, for the first time in the consumer organisation’s 51-year history. Which? Car, free to the organisation’s members, will be sold at supermarket chain Sainsbury’s for £3.99 from this month. It marks a dramatic departure for the consumer charity, which predominantly aims to attract […]
The Government is inviting advertisers to join the UK Council for Child Internet Safety to help develop its strategy on online safety. The launch of the Council, which will be announced in September, follows recent threats of legislation covering digital advertising if the industry does not bring it under its self-regulatory code. There are rising […]
Scottish & Newcastle UK has announced that Scrumpy Jack will be the official cider for the 2008 npower Village Cup cricket tournament.
Elizabeth Arden communications chief Susan Taylor is leaving the company after 16 years to launch her own branding and communications company. She will leave the luxury cosmetics brand at the end of July. Taylor has been vice president of international communications since late 2006. Her remit covers all communications designed to strengthen the Elizabeth Arden […]
With over 10 million units sold in its 32-year history, the Fiesta has been one of Ford’s most successful brands. But the eighth incarnationof the small car, due in showrooms later this year, came very close to arriving in the market under a new name, consigning the Fiesta brand to history, along with its siblings, […]
TNT Post is launching the UK’s first carbon neutral mailing service. The service, launching next week, will target the business market. The move comes in response to the Government’s target to reduce carbon emissions by 20% by 2020 and following a 2003 agreement between the Government and the Direct Marketing Association (DMA), which commits the […]
When culture secretary Andy Burnham last week pronounced the Government was against introducing product placement, despite several years of “positive noises” from regulator Ofcom, the effect was so profound ITV’s share price dropped almost 3%. The announcement, which marked Burnham’s first major speech on broadcasting as Department of Culture, Media and Sport secretary, shocked the […]
The Ministry of Sound has been censured by the Advertising Standards Authority (ASA) for using models dressed in school uniforms to perform a striptease in a campaign for a mobile download. The TV ad featured extracts from a music video by HTwoO, which portrayed men and women dressed in school uniforms dancing in front of […]
Mobile operator 3 is mooting a review of its 30m advertising account, following a further restructure of its marketing department.
Npower, the utility company, has appointed EHS Brann Group to handle the direct marketing business for its residential division. It is understood the account is worth about £1m. The agency won the business following a pitch against Kitcatt Nohr Alexander Shaw, Craik Jones Watson Mitchell Voelkel, Geronimo and Entire. There was no incumbent on the […]
JWT London is tipped to retain the 7m Kenco Coffee account after owner Kraft Foods called a “last chance” pitch against Euro RSCG and Beattie McGuinness Bungay. It is understood that only JWT’s work has been put forward into research. Kraft is unde…
Generator Consulting has been appointed by ITV to study how consumers use the broadcaster’s website. The appointment comes ahead of an overhaul of the site with a view to including more rich media content. Generator, the digital strategy arm of i-Level, will provide insight and data on how people use the ITV.com site and will […]