Getting the measure of online peer-to-peer communication
Marketing WeekThe internet and social networks may have opened up new channels for buzz marketers, but they must play by the first rule of marketing
The internet and social networks may have opened up new channels for buzz marketers, but they must play by the first rule of marketing
Marketing campaigns will lead to internet searches. Brands must familiarise themselves with keyword research to make the most of this, says Ken McGaffin
Publicans have won a key judgment that may allow them to bypass costly UK broadcast licenses to show Premier League matches. The case has now been referred to the European Court of Justice (ECJ). The legal case began when the Football Association Premier League (FAPL) sued a group of publicans and a number of importers […]
Flybe, the short-haul airline, is reviewing its 7m advertising account held by Souk Communications. The airline has confirmed it is in talks with six agencies over the account, which comprises business-to-business work as well as press and poster campaigns.
Freeview has awarded its 5m advertising account to Beattie McGuiness Bungay following a three-way pitch against Wieden & Kennedy and St Luke’s. Incumbent Delaney Lund Knox Warren, which had held the business for just nine months, was not involved.
Passion for the Planet, the green radio station, has tied up with Allthingseco, the environmental and ethical directory, to help listeners to reduce landfill waste by re-using and recycling products.
Publicis Groupe is launching a new online media buying network in partnership with Microsoft, Google, Yahoo and AOL to create a open buying network that offers what it claims is the “largest audience on demand network” in the digital advertising industry.† The Open Source Audience on Demand network has been launched as part of a […]
For the past six months, as the credit crunch has moved from the US to the UK and arguments about the possibility of a slowdown have filled the media, there’s been a lot of talk about how the marketing industry might fare. A key part of that will be seen in the changing nature of […]
Sony Ericssons latest Wii-style handset was launched to a mixed reception last week. While some analysts see the F305 model as innovation in the mobile market, others see such headline-grabbing launches as a fa栤e for struggling sales.
Its June, it looks like it might rain; it must be Wimbledon. During the championship fortnight, as many as 460,000 souls will pass through the gates of the All England Lawn Tennis Club and coverage will be broadcast to almost 750 million homes. It is a British institution that causes an annual wave of enthusiasm for tennis, prompting thousands to dust off their racquets. For many, Wimbledon is British tennis.
Sony is understood to be mooting the launch of a PlayStation-branded phone, calling into question its partnership with Swedish mobile company Ericsson. It is thought the phone will incorporate elements of the PlayStation Portable (PSP). It is understood the phone could hit the shelves in time for Christmas 2009. Sony Ericsson currently uses Sony sub-brands […]
GaydarRadio, the digital-only station, has joined the calls to boycott Heinz in protest against the withdrawal of an ad for its Deli Mayo that shows two men kissing. The food company withdrew the ad after less than a week following 179 complaints that it is “inappropriate” and “offensive”. The station’s call comes after gay rights […]
An extra bank holiday is being mooted as part of the London 2012 Olympics in a bid to make the whole country feel part of the games. The August bank holiday would be extended to include the Tuesday, giving the public four consecutive days off work, in between the culmination of the Olympics and the […]
Primark has launched a website to promote its ethical practices in response to charges made about its use of child labour in its sweatshops in India, in a BBC Panorama programme this week. The microsite, ethicalprimark.co.uk, has been set up to promote Primark as a “responsible” organisation. The move follows the BBC programme aired on […]
T-Mobile is positioning itself as the best-value network and highlighting its focus on relationships with its new ad campaign and strapline, “Life’s for Sharing”. The £17m campaign breaks tomorrow (Thursday) during the Euro 2008 semi-final. The strapline replaces “Simply Closer”. T-Mobile head of brand and communications Karen Phipson says: “The Simply Closer strapline was a […]