The Carbon Trust is beefing up its marketing department with the creation of the new position of group head of marketing. The role, which is yet to be filled, will form part of a revamped marketing structure due to come into effect later this year. The changes have been prompted by an expansion in the […]
Gaming company Eidos is planning its biggest ever TV ad campaign to support the latest Lara Croft title, Tomb Raider: Underworld, which will be released in November. The firm, owned by SCi Entertainment Group, says it aims to secure the Christmas number one spot in the gaming charts and is putting over £1m behind the […]
Bacardi’s appointment last week of Colgate-Palmolive executive vice-president Seamus McBride as chief executive stands as an example of a marketer who has made it to the top job (MW.co.uk August 4). Despite the drive to grow business, only a handful of UK marketers reach the chief executive role. Many firms promote finance directors over marketers, […]
Orange has moved its 10m Gold Spot cinema advertising account out of Mother to Fallon without a pitch. The move will strengthen Fallon’s hold on the business and consolidate the brand’s advertising into its “I Am” and “Together We Can Do More” strategy.
Craik Jones Watson Mitchell Voelkel has lost the integrated business for the American-based clothing retailer Gap to Kitcatt Nohr Alexander Shaw, without a pitch. The fashion giant last week reported a 9% year-on-year drop in July sales in its stores outside North America. It has resulted in major cost-cutting, including job cuts at the UK […]
Stella Artois, Inbev UK’s premium lager brand, is launching a national advertising campaign, created by Lowe, on television and cinema screens today (August 13). The campaign will target ABC1 men between 18 to 34 years old. The campaign aims to drive consumers to “Le Courage”, which is part of the brand’s interactive website. Jeremy Hine, […]
Spread betting and sports betting operators IG Group is hunting for an advertising agency to manage its financial brand, IG Index, globally. The move comes as the company nears the conclusion of a pitch for its £12m media planning and buying business, which began in May (MW.co.uk 27 May). Both pitches are being led by […]
Consumer Focus, the new cross-sector consumer watchdog, is mooting the appointment of an advertising agency for its £15m launch. The body, which will replace Energywatch, Postwatch and the National Consumer Council (NCC), is working on its new branding ahead of the launch on October 1. A spokesman says it is “considering” whether to bring in […]
Unilever has appointed Krow to its roster of agencies as communication and activation partner on margarine brand Flora. The agency will work on advertising and digital projects across the Flora range. Its first assignment on Flora pro.activ is estimated to be worth £2m. The appointment will not affect Bartle Bogle Hegarty, which has handled the […]
The Sun is launching a heavyweight advertising campaign and sponsoring Sky Sports’ flagship magazine show Soccer AM to promote its “wide ranging” football coverage. The move comes as tabloid rival Daily Mirror signs a deal with Irish-owned broadcaster Setanta Sports, the only broadcaster beside BSkyB to air Premier League football, to sponsor its online sports […]
Toy company Mattel has signed a deal to take over the first ad break of every hour during the launch day of NickToonsters, the Nickelodeon spin-off, on August 18. Mattel toys will feature during the entire first ad break, showcasing key brands including Barbie, Hot Wheels, Batman, My Meebas and Radica Password Journal, in a […]
Bauer Media is launching an interactive advertising tool in partnership with technology company SnapNow. Kerrang! Magazine willbe the first magazine to use the SnapNow technology in an advert for Play.com later this week. The technology will allo…
News International is significantly increasing its in-vestment in consumer and brand insight, as it continues to strengthen its marketing arm. Among the developments, it has partnered YouGov to establish a new brand tracker and reader panel. The insight team will be headed by Rob Painter, who has been promoted from head of planning and insight […]
Will it be a case of second time lucky when a UK version of technology lifestyle magazine Wired is launched at the beginning of next year?Its publisher, Condé Nast, is gearing up for its entrance into the market, and is already talking to advertising agencies about how they can best support its launch (MW last […]
Five has secured Peugeot Vans as the broadcast sponsor of the UEFA Cup after failing to sew up a sponsorship deal last year. Thesponsorship will extendthe broadcaster’s relationship with the marque, with Peugeot already the long-running sponsor of Five’s peak-time movies. Sky Bet was the last broadcast sponsor of the UEFA Cup, but the deal […]