Month: August 2008

H&M sales beat the credit crunch

Marketing Week

Hennes & Mauritz, the Swedish retailer, has reported a 15% sales uplift in July, despite the economic gloom. The budget fashion chain saw a 3% increase in turnover for the month.

Motorola chief Patel exits

Marketing Week

Motorola’s European handset chief Vik Patel has left the company in the latest of a string of executive losses at the struggling mobile phone manufacturer. It is not clear if he has a job to go to. It is understood that Patel was instrumental in developing a recovery programme for the company and has already […]

Arla Foods appoints Life to handle dairy brands

Marketing Week

Arla Foods has appointed Birmingham-based agency Life to handle through-the-line briefs for three of its dairy brands. It follows a four-way pitch for the Cravendale milk brand. The agency beat Hicklin Slade and incumbents Carlson Marketing and BD Network to win the account. It will now also work on Lactofree, a milk alternative, and CafÈ […]

Lloyds TSB offers London 2012 Visa card

Marketing Week

Lloyds TSB and Visa, worldwide Olympic partner, are launching a London 2012 branded Visa debit card. The limited edition card will be available until the end of September. Lloyds says any new customer opening a current account with the bank will receive the card, which is green, silver, gold and black and features the London […]

Lastminute launches mobile dining service

Marketing Week

Lastminute.com, the travel and leisure website, has launched a mobile restaurant booking service that will allow users to search and book venues on the go. Fonefood will be available in 12 countries, including the UK, from today (August 14). Users can search nearby restaurants and then make a booking for free through a link on […]

Maxim and FHM bear brunt of mens titles downturn

Marketing Week

The men’s lifestyle magazine sector has seen a series of significant drops in today’s ABCs results. Bauer Media-owned FHM has reported a 10% drop year-on-year but Dennis Publishing-owned Maxim has lost more than half its circulation over the year. Maxim’s circulation has plummeted by 59.6% year-on-year and 44.5% on the period to just 43,542 copies. […]

Bauers TV title takes top spot

Marketing Week

TV Choice has retained the top spot as the most actively purchased magazine title but all titles in the top five saw numbers fall except recent newcomer Saga Magazine, as measured in today’s ABC consumer magazine figures. The top five continues to be dominated by TV listing magazines, with TV Choice, What’s On TV, Radio […]

Womens magazines hit by circulation falls

Marketing Week

Women’s weeklies have had a tough six months reporting a 6% decline year-on-year in the Audit Bureau of Circulations figures to the end of June. There have been losses across the sector with Bauer Media-owned Heat reporting a 15.8% drop year-on-year and Reveal, owned by The National Magazine Company, plummeting by 20.2%.

Honda hybrid takes on Toyota

Marketing Week

Honda is to launch a new hybrid model next year aimed at taking on Toyota’s successful Prius. The company says it hopes that annual sales of the new vehicle will reach 200,000 globally. The car marque says its goal is to make the new hybrid affordable to a new generation of car buyers. Although Honda […]

Public gets taste for cut price communication

Marketing Week

British people are spending more time using communications services but paying less for them, according to industry regulator Ofcom. A new report has found that mobile phone use has doubled and laptop and PC use quadrupled over the past five years. Ofcom’s latest annual report into the £51bn communications industry says in 2007 the average […]

TUI cuts holiday capacity as earnings rise

Marketing Week

TUI, the owner of the Thomson and First Choice holiday brands, is cutting its holiday capacity despite reporting an increase in turnover and earnings for the second quarter of the year. The group has reported a 20% year-on-year increase in turnover to £4.9bn (€6.2bn) compared to £4.1bn (€5.2bn) in the same period last year, while […]

Heineken uses Bond girl for global campaign

Marketing Week

Heineken is launching a global marketing campaign on the back of its tie-up with the new James Bond film Quantum of Solace. It will star new Bond girl Olga Kurylenko in her role as Camille in TV and print ads and print ads. The campaign has been created by TBWA, Freud, Naked and G2 and […]

Nbc strikes olympic gold in us before opening ceremony

Marketing Week

After paying $894m for US broadcast rights of the Olympics, NBC was forced to pay ‘digital whack-a-mole’ to get a healthy return. The New York Times described it as an endless game of “digital whack-a-mole” and hundreds of bloggers and their readers vented fury and frustration – this was the first reaction in the US […]