Play won the Internet Advertising Bureau’s Creative Showcase for July with a campaign for Foster’s new in-can “bubble destroying” widget. The agency created a game called Ride The Scuba, which let users to control a robot and destroy bubbles in the a can in real time. Players had two minutes to destroy as many bubbles […]
For a sector that is being hit hard by revised advertising budgets, commercial TV has something to smile about: industry data shows more people are watching ads than before. And media regulator Ofcom’s annual communications report shows that the amount of time people spend watching television through their sets has declined only slightly in the […]
ITV group marketing director David Pemsel says the broadcaster’s rebrand of its youth-oriented digital channel ITV2 will spurn “being cool” for playing to its strengths of “fun” and enjoyable entertainment. Pemsel has admitted that although ITV2 targets the same demographic as E4, Channel 4’s digital youth channel, it is not seen as cool in the […]
Virgin Radio, the soon-to-be relaunched national commercial station, has signed Garmin Satellite Navigation as the sponsor of its Rock’n’Roll football show. The deal begins at the start of next week. The sponsorship will target away-fans, offering them an online tool that will help them navigate their way to and from away matches. It will be […]
Why did Stephen Miron, managing director of the Mail on Sunday and Mail Online, take the Global Radio shilling? After all Miron, pretty much a lifer at Associated Newspapers, is also one of its ablest executives – and no doubt about it, he will be missed. On the other hand, what he knows about radio […]
Marketers must adopt a different approach to gathering consumer data if they are to gain access to the information they really need How many of your customers want to receive the marketing communications you send them? What proportion of your prospective customers – people you don’t currently have a relationship with – want to hear […]
The Far East has long been a valuable source of cheap promotional items and, as economic conditions in Europe become harsher, this situation is unlikely to change. Jo-Anne Flack reports In these environmentally friendly times, the sourcing of masses of cheap goods from the Far East has fallen under the spotlight. Among many of the […]
As Beijing faces the inevitable host-country financial fallout, canny medallists are returning home with lucrative sponsorship tie-ups under their belts Now that the great Beijing bore is drawing to a merciful close it is time to reflect on its awfulness. The dispiriting way in which the Chinese state marshals its population like obedient ants; the […]
Increasingly stringent laws to combat ambush marketing hit a whole new level last week when it emerged that the organisers of the 2010 World Cup in South Africa have proposed a new by-law that could result in prison sentences for offenders (MW.co.uk August 13). While the proposal before the legislature of South African capital city […]
Woolworths once again finds itself at a crossroads. Just as it was gearing up for the arrival of a new chief executive with plans to resurrect the brand, one of its former employees has stolen his thunder. The news that Malcolm Walker, head of frozen food store Iceland – and a former trainee manager at […]
In the past month there have been three high-profile developments in the previously somewhat private and arcane world of music rights licensing. All have implications for media owners and platforms. First, six of the UK’s biggest ISPs – including BT, Virgin Media, BSkyB and Carphone Warehouse – have agreed a plan with the music industry […]
The alcohol industry is in talks to form an alliance that aims to champion healthy attitudes to drinking. It comes as the industry prepares for a proposed Government assault that could force it to include health warnings on all drinks ads.
Heart 106.2, the Global Radio-owned London station, is launching a new campaign that starring people from the media industry. The new ads, which break during The X Factor on Saturday (August 23), have the strapline, “Give it some Heart”. The ads feature staff from agencies including Vizeum, Conrad, MPG, Carat, M2M and CBS Outdoor. There […]
Ladbrokesbingo.com is launching a 3m TV campaign next month that aims to “celebrate” the nation’s love of bingo. It will feature giant multi-coloured bingo balls rolling through the streets of Liverpool.
Mobile operator 3 is launching the first handset to have a Facebook button that will take users directly to the site. It will be part of an ultimate handset, which will be launched for Christmas