Figleaves.com, the online lingerie retailer, has appointed new advertising and media agencies ahead of a major relaunch of the brand. Start Creative has won the website’s advertising and Trinity Communications has been awarded media planning and buying. Both appointments follow competitive pitches against undisclosed agencies, although it is not clear if there was an incumbent […]
Sony Centre, the branded retail chain, has appointed TBWA/London to handle its 4m advertising business, following a four-way pitch.
Seven Seas, the health supplements business, is understood to have put its 4m advertising business up for pitch. It is not known if the Leeds-based incumbent Principles Communications is repitching for the business.
Times Media is understood to be planning to win advertising revenue from the Financial Times, by working with News Corporation sister title The Wall Street Journal to offer global advertising opportunities. The plan, understood to still be in discussion stages, would see the two titles work together to attract advertisers interested in booking global or […]
ITV is gearing up for its biggest marketing campaign of 2008 to support its new High School Musical-meets-Fame “tween” drama, Britannia High. It is worth an estimated £2m. The broadcaster is also involved in a number of licensing and merchandising deals around the brand. The range is expected to hit shops in the run-up to […]
Bebo, the global social network, has signed up Apple iTunes and Pot Noodle as the first in a series of brand partnerships for its new documentary, Meet the Freshers. The show, which launched last week, is also sponsored by student website The Student Room and Itchy City, the travel guide publishers, and Bebo is currently […]
Amid concerns about privacy, breaches of data protection legislation and another leap towards an Orwellian “surveillance society”, the British Government last week quietly declared the controversial Phorm ad targeting technology legal. It was responding to concerns from European Union commissioner Viviane Reding over whether Phorm’s Webwise service complies with current laws governing data protection. But […]
There is something very odd about the recession that is now supposedly enveloping us. For once, it is not being led by that sure-fire traditional indicator – a rapid decline in marketing spend. Nor, outside the significant exceptions of financial services and the building industry, has there been a marked up-tick in unemployment. True, fear […]
Lloyds TSB’s takeover of Halifax Bank of Scotland may mean a new super bank dominating the high street and reducing competition. Some are sceptical about the future of the brands involved, but all agree that last week’s events will have a powerful long-term effect, says David Benady Lloyds TSB’s emergency takeover of Halifax Bank of […]
When Absolute Radio brand director Chris Lawson took on the mission of turning the station into a national media brand – not just the new name for Virgin Radio – he started with a blank canvas. Caroline Parry discovers live music and digital technologies are central planks of his strategy The opportunity to launch a […]
Demand for branded content is rising steeply because there are projects to suit brands large or small – from film financing such as Eurostar’s Somers Town, to pop star tie-ups. Catherine Turner reports Few ads generate anything like the excitement of the big TV campaigns of the Seventies and Eighties, and in pursuit of that […]
In an age of round-the-clock, multichannel television, the 139.50 a year BBC licence fee is not only an anomaly, it is no longer sustainable
VisitLondon chief executive James Bidwell is leaving the tourism body after three years, putting a question mark over the future of the organisation. His departure comes after Bidwell axed London Unlimited in July – the body responsible for building London as a global brand.
Daily Mail & General Trust has warned that its full year results will suffer from falling ad revenue at its national and regional newspapers. The news comes despite a 2% rise in underlying revenue for the 11 months to the end of August.
Energywatch has called on regulators to protect consumer interests over fears that EDF’s planned takeover of nuclear power company British Energy will reduce competition. The warning comes after French utility giant EDF announced it had secured a £12.bn bid to take over the power plant. Centrica, British Gas’ parent company, is also in talks to […]