Month: September 2008

National Rail Enquiries launches first ad campaign

Marketing Week

National Rail Enquiries (NRE) has launched a press and digital ad campaign to promote its online services. It will mark the first time NRE has undertaken any advertising activity since it launched six years ago. Launching this week, the ads will run for four weeks across Associated Newspapers’ Metro title and online through Yahoo! and […]

Bradford & Bingley to be nationalised

Marketing Week

The Government has confirmed that mortgage lender Bradford & Bingley will follow Northern Rock into nationalisation, with shares in the company suspended this morning (September 29). Under the arrangement, the government will take control of the bank’s 50bn in mortgages and loans.

Management buyout saves MFI

Marketing Week

A management buyout of MFI is due to be completed today (September 29). The move follows negotiations between the furniture retailer’s management team and its owner Merchant Equity Partners (MEP). MFI chief executive Gary Favell said yesterday that the rescue deal would be completed within 24 hours, with the buyout to be funded through “a […]

Jordans relaunches muesli range

Marketing Week

Natural food company Jordans is relaunching its muesli range, focusing on taste and the sustainable sourcing of its ingredients. The relaunch is being supported by an ad campaign created by VCCP. The agency has created press and poster ads which will run from today (September 29). It will also support the launch of new packaging […]

WPP to quit UK over tax changes

Marketing Week

WPP is planning to move its tax domicile to Ireland in retaliation to expected changes to the UK tax regime. The group’s chief executive, Sir Martin Sorrell, is due to make the announcement this week. The world’s second largest marketing services group will follow the lead taken by pharmaceuticals company Shire and media group United […]

Thisislondon.co.uk relaunches as Standard.co.uk

Marketing Week

Associated Newspapers is relaunching Thisislondon.co.uk, the site for the London Evening Standard and London Lite, as Standard.co.uk next week. It will have an increased focus on news. Standard.co.uk, which will launch on Monday (September 29) will carry a mixture of original content, breaking news, comment and analysis, updated throughout the day. Thisislondon.co.uk was originally created […]

HSBC announces 1,100 job cuts

Marketing Week

HSBC has become the latest financial services giant to announce job cuts due to the ongoing crisis in global investment banking. The banking group says it will axe 1,100 worldwide in the next few months. It says that about half of the cuts will affect back-room jobs at its global banking and markets operation in […]

Ex-Britvic director attacks new media

Marketing Week

Andrew Marsden, the former Britvic marketing director, has delivered a stinging attack on “so-called new media”, urging marketers to question its commercial relevance. He also said that brands were still using the same “new” tricks, such as branded websites, 15 years on.

What’s on TV launches online singing competition

Marketing Week

TV listings magazine What’s on TV is launching an online search for singing stars to support its coverage of this year’s The X Factor. The singing contest called Sing2Win will launch on the magazine’s website. Sing2Win will invite readers to submit a video of themselves singing, which will be featured on the site. The winner […]

Macmillan campaign to raise awareness of support services

Marketing Week

Macmillan, the cancer support charity, is launching a campaign to raise awareness of its services and how to access them. The two-month campaign launches on October 1. The charity has concentrated on issues of isolation and financial hardship – two of the problems it says people living with cancer face – and it hopes to […]

Nike reports decline in profits

Marketing Week

Nike Inc has reported a 10% decline in first-quarter profits to $510.5m (277.9m) despite a 17% increase in revenue. It has attributed the decline to exchange rates and a one-off tax benefit in the same period last year.

Sainsburys website helps customers beat the credit crunch

Marketing Week

Sainsbury’s has launched a new website aimed at helping its customers save money during the credit-crunch period. The “Ways to Save” website, created by digital agency AKQA, is aimed at helping customers plan their shopping with a reduced budget. The website offers advice on switching providers, cooking using cheaper foods, finding discounts in-store and making […]