Thomson and First Choice, the TUI-owned holiday brands, have launched a co-branded TV campaign in a bid to reassure consumers as the industry goes through a “time of change”. The ad, which will run for a week, aims to show that the operators will offer free help and advice to travellers “no matter who they […]
Virgin Media has revealed it saw a “massive” increase in on-demand viewing over the first eight months of the year. It claims half of its 3.5 million viewers are now using the service. The entertainment company, which is publishing figures for the first time, says views leapt from 34 million in January to 45 in […]
Diageo has promoted Andy Fennell, marketing and innovation director for Europe, as chief marketing officer following the departure of Rob Malcolm, global marketing, sales and innovation. He will retire from the business in Decemeber.
ITV Global Entertainment has created four new roles in its commercial brand division. The move is part of its push to increase the size of the business in the UK and around the world. Corine Pouvreau-Miles has been appointed director for promotions and new business. She will be responsible for identifying promotional opportunities across the […]
The Conservative Party has begun a review of its direct marketing, which is worth an estimated £4.4m. It is understood the party is seeking to raise money and build public support. It is thought the party has worked with a number of DM agencies on a project basis in the past. The Tory Party’s 2005 […]
Times Online has posted the biggest increase during the month of August, while Telegraph.co.uk has seen the biggest leap year on year, according to the latest ABCe figures. However, Guardian.co.uk has strengthen its lead for the third month in a row. Guardian News & Media’s Guardian.co.uk attracted 23 million unique users, rising 12.07% compared to […]
The BBC could be asked to transfer its commercial arm to Channel 4 in a bid to plug the £235m gap in funding for public service broadcasting, according to proposals by Ofcom. It is one of a series of options published today (September 26) by the broadcast regulator following its year-long consultation into the future […]
The Government has drafted in former BBC newsreader Moira Stuart as the new face of the HM Revenue and Customs self-assessment advertising campaign. She replaces historian and BBC presenter Adam Hart-Davis, who fronted the campaign for six years. The new campaign, which has been created by Miles Calcraft Briginshaw Duffy, will retain the “Tax doesn’t […]
Global Radio has launched a new logo for its London flagship station 95.8 Capital FM. It will be rolled out across its website, merchandising and internal branding from this week. The logo, which has been created by design agency Social UK, includes the name, frequency and FM wavelength and is in red, white and blue. […]
Hugh Wood, chief marketing officer at Pizza Hut UK, is leaving the company. It is not clear if he has a job to go to. Wood, who joined in 2006, has just started a rebranding project for the pizza chain and will leave after its completion. Alasdair Murdoch, ceo of Pizza Hut UK, says: “Hugh […]
Ebay is rolling out a new mobile application in the UK and Europe for the iPhone and iPod Touch. It will allow Apple users to bid, buy and pay for items directly from their mobile devices. The service is currently available in the US and will launch in Canada, Ireland and Australia today (September 25). […]
HSBC is launching a direct marketing campaign this week to promote its personal loan service to existing customers. The ads take on a fairy tale theme as part of its push to convince people of its product’s benefits. The campaign, which has been created by RMG Connect, will focus on the 25% interest repayment reward […]
MySpace has relaunched its music section and will include integrated sponsor advertising for the first time. McDonald’s, Sony Pictures and Toyota are among the first sponsors to sign deals with the social networking site. The section, which is being launched in the US today, includes a new catalogue of premium and promotional content from record […]
With the modern media environment dominated by the internet, a brand can, in real time, stand or fall on its public reputation with consumers Take two very different marketing stories from the past few weeks. “We hate Setanta!” chanted the England football fans in Zagreb, in response to fans at home not being able to […]
Time Out has refused to stand still over the past 40 years. It has diversified into new markets and moved online. Will this strategy see it through the challenging time ahead? asks Archana Venkatraman Time Out, the weekly city listings magazine, this week launches its 40th anniversary issue. But, faced with a dizzying onslaught of […]