Month: April 2009

New car sales fall by 30%

Marketing Week

New car registrations fell by 30.5% in March, to 313,912 units, according to latest figures from the Society of Motor Manufacturers and Traders. Further, in the first three months of the year the number had fallen by 29.7%, or by over 200,000 units. However, diesel and small cars saw market share improve during March. The […]

Decline in marketing spend slows

Marketing Week

The decline in marketing spend slowed in the first quarter of 2009, according to the Institute of Practitioners in Advertising (IPA), latest Bellwether survey. The net balance of the marketing professionals surveyed reporting an increase in the first three months of the year was -34%, still the second steepest decline in the survey’s nine-year history […]

FX appoints Quiet Storm

Marketing Week

Quiet Storm has been appointed to FX UKs advertising roster and has created a campaign to push the TV channels new series of US show Dexter.

Restaurant chains to display calorie information

Marketing Week

Major restaurant chains, including Burger King, Pizza Hut and KFC, will start to display calorie information on menus from this month, as part of a Government-backed scheme. The chains, together with several catering companies, have signed up to a directive set out by the Foods Standards Agency (FSA), which has been working in conjunction with […]

Orange in talks to buy Project Kangaroo technology

Marketing Week

Orange is one of two companies understood to be in talks to acquire the technology developed for Project Kangaroo, the failed TV-on-demand joint venture service between the BBC, ITV and Channel 4, according to reports. The broadcasters have been looking to offload assets of Project Kangaroo, following the Competition Commission’s decision in February to block […]

YouGov sees profit slashed by more than half

Marketing Week

YouGov, the online market research company, has seen its pre-tax profit drop by 54% in the six months to January 31, and admits the outlook remains uncertain. It saw normalised profit before tax fall to £2.4m, compared to £5.2m in the corresponding 2008 period. Group turnover was up 20% to £22.6m, compared to £18.8m in […]

Aer Lingus chief executive resigns

Marketing Week

Aer Lingus chief executive, Dermot Mannion, has resigned a month after the Dublin-based company posted a group net loss of £98m for 2008. His departure will take immediate effect, with chairman Colm Barrington stepping into the role until a new CEO is appointed. The search for Mannion’s successor has already begun. He departs after four […]

VisitBritain marketer jumps to Tourism South East

Marketing Week

VisitBritain marketing director Michael Bedingfield is leaving to join Tourism South East as chief executive. He replaces Bob Collier at Tourism South East and joins at the start of June. His departure leaves VisitBritain, which recently restructured and handed the remit to market England to the newly created standalone body VistEngland, without a chief executive […]

Living to launch campaign for Britains Next Top Model

Marketing Week

Living, the Virgin Media Television-owned entertainment channel, is launching a campaign to promote the fifth series of Britain’s Next Top Model. The integrated campaign, launching on Monday (April 6), will feature models from the series using a 40s style wartime theme. It features presenter Lisa Snowdon as the ‘commander’ of her model army saluting the […]

Yell.com relaunches with enhanced advertiser tools

Marketing Week

Yell, the international directories business, relaunched its online business Yell.com to feature new functionalities, including video and advertiser generated content, today (April 3). As part of the changes the new site will also provide users with a broad range of category content from publishers, domain experts and specialised web search results aimed at helping them […]