King of Shaves is to launch its first national advertising campaign as it looks to make its Azor brand the best selling handle razor in the UK by the end of the year. The activity is the first created for King of Shaves by Hooper Galton and will break over the Easter weekend with an […]
Central Office of Information has dropped Futurebrand, Dragon and Brandsmiths after a review of its £5m marketing, brand and strategy roster. Interbrand, RKCR/Y&R and Dave are among the new agencies added to the list of 54 approved to compete for government and public sector contracts. Twenty-two agencies have lost their place on the roster in […]
Digital marketing agency AKQA has appointed Jim Rossman as president and chief operating officer. Rossman is currently chief operating officer at Digitas, Publicis Groupe’s direct and digital marketing agency. Rossman will be based in New York and will work with AKQA globally, reporting directly to AKQA chief executive officer Tom Bedecarre. Bedecarre said, “As we […]
LV= has renewed its sponsorship agreement with the England and Wales Cricket Board (ECB) and will continue its title sponsorship of the County Championship until 2012. The insurance and investment group has sponsored the domestic cricket competition since 2002, originally under its Frizzell brand, then Liverpool Victoria before switching to LV= in 2007. The value […]
Typhoo Tea has promoted sales director Keith Packer to the position of CEO
Yahoo is preparing a pan-European mobile marketing push, with a spend believed to be £250,000, to drive traffic to its new mobile home page. The significant budget, which Yahoo declined to confirm, marks one of the largest ad spends on mobile and underlines the internet ad giant’s commitment to the platform. Mobile marketing agency Inside […]
Mitsubishi Motors UK has promoted Toby Marshall to the role of director of sales and marketing. He takes over from Lance Bradley who has been promoted to managing director. Marshall steps up from his role as general manager and has been with Mitsubishi for 11 years in a number of marketing, product management and corporate […]
FMCG brands – the biggest spending global advertisers – remain the hardest to attract to digital, despite the IAB this week announcing online ad spend in 2008 rose 17.1% to £3.3bn. The report from the IAB, in partnership with PricewaterhouseCoopers and the World Advertising Research Centre, found that online had increased its share of total […]
Last week saw the close of consultation responses from media companies large and small, analogue and digital to Lord Carters Digital Britain report. The final report is expected to be published in early summer but one key theme is already emerging: partnership.
Next week sees the digital switchover begin in earnest, where the UKs analogue signal is prepared for the switch-off. But the real battle over the switch isnt about whether consumers are ready or not for the change, its about a fight between marketing techniques.
The customer is always right. That principle is taught in marketing kindergarten. But right now, the customer is angry about the recession, corporate mismanagement and financial crises and they’re looking for someone to blame. In the US, people are putting pressure on brands over their marketing, especially those companies that have received government bailouts. Sixty-nine […]
VisitEngland, the new tourism body for England, has appointed its first chief executive, James Berresford (pictured), ahead of the launch of its first advertising campaign. Berresford is currently director of tourism at the Northwest Development Agency. He is responsible for formulation, direction and oversight of the North West’s tourism policy. VisitEngland has been split out […]
Asda customers will be able to pick up foldable walking sticks and collapsible wheelchairs as part of their weekly grocery shop from next month. The supermarket is becoming the first national mainstream retailer to sell urine bottles and raised toilet seats after it signed an exclusive stockist deal with pensioner living aids specialist Mobilease. Asda […]
The Advertising Standards Authority has placed a 9pm restriction on a shocking television campaign for Volkswagens Golf range after receiving 1,066 complaints, the fifth-highest number ever.