Subway reviews advertising business
Marketing WeekSubway, the sandwich chain, has confirmed that it is reviewing its 10 million integrated marketing business currently handled by Glasgow agency Frame.
Month: April 2009
International and online boosts Mothercare
Marketing WeekMother and baby high street retailer Mothercare has announced its 15th consecutive quarterly growth, revealing its total group sales were up 5.6% in the 4th quarter ended March 28. The international retailer revealed this morning it gained a 6.9% uplift in total group sales over the full financial year in a trading update announced this […]
Waitrose makes deal with Welcome Break
Marketing WeekWaitrose is to open its smallest ever store next month at Oxford M40 motorway services following its first franchise deal with national chain Welcome Break.
Google launches business advice channel on YouTube
Marketing WeekGoogle has launched a business advice channel on YouTube, giving advice to companies on how to survive the recession. The channel, called Survival of the Fastest, features business figures such as IPA president, Rory Sutherland, IAB chief executive Guy Phillipson and London Mayor Boris Johnson. Launched in conjunction with The Daily Telegraph and London Business […]
Costa aims to stir up debate
Marketing WeekThe cappuccino specialist is using bold ads to promote the quality of its product range in a bid to explode the myth that all coffee is the same, while also taking a swipe at its rivals. By Jo Roberts
Argos expands into online film and music sales
Marketing WeekHigh street general retailer Argos has struck a deal with online retailer The Hut Group to launch an online entertainment shop. The site, which launches at www.argosentertainment.co.uk today, will sell 125,000 titles on CDs and DVD and offer free delivery. Argos plans to promote the site via communications with its existing customer database. The move […]
BBC jeopardising its reputation
Marketing WeekMPs have told the BBC it must rein in its commercial operations in a report that found that the BBC Worldwide risked “jeopardising” the corporation’s reputation. The Commons Culture, Media and Sport Committee has criticised controversial deals such as the £118m acquisition of the Lonely Planet travel book group. The Committee, which today (April 7) […]
Ethical ads boost Co-ops reputation
Marketing WeekPerception of the Co-operative Groups brands appear to have benefited from Februarys 10m ethical banking campaign.
The rub-off effect of ethical companies’ reputations
Marketing WeekYou often hear the tale of the big, bad business wolf gobbling up the easy prey of a smaller, ethically focused brand. The quirky, likeable little company is portrayed as selling out to the corporate money-making monster, while the larger one imposes innovation-strangling structure on its new acquisition. Coca-Cola has just taken a minority stake […]
Lily Allen’s premodern age
Marketing WeekIt is clear the unfolding economic crisis has undermined far more than our trust in financial institutions. People are now questioning a whole set of assumptions which, for a generation, were taken for granted- questions about consumerism, materialism, sustainability, even the viability of capitalism itself. There is a widespread belief that fundamental change is required. […]
Dr Pepper ‘worst’ tagline returns
Marketing WeekMother has devised the first new Dr Pepper television campaign to appear since 2003 under the brand’s familiar “What’s the worst that could happen?” banner. The ad is set in an American college and shows a student visiting the nurse for an innocent injury but the public announcement system has been left on and everyone […]
Mastercard lunches with Eden Project for first CSR campaign
Marketing WeekMastercard announced earlier this week that it would run its first corporate social responsibility-themed Priceless ad campaign in the UK. The ads form part of a partnership between the credit card company and The Eden Project organisation called The Big Lunch. The Big Lunch is a social cohesion scheme aiming to get the whole of […]
Employment lawyer joins IPA’s in-house advisory team
Marketing WeekThe Institute of Practitioners in Advertising (IPA) has appointed Douglas Styles as its new full-time employment lawyer. He will advise all IPA member agencies on aspects of employment law and regulation, which can be relied on under the IPA’s Professional Indemnity insurance. Styles qualified with Thomas Eggar and worked as an employment lawyer with the […]
Thomas Cook hands HMDG foreign exchange project
Marketing WeekThomas Cook has handed Hurrell Moseley Dawson Grimmer (HMDG) an advertising project to work on its foreign exchange offering. It is believed that HMDG was handed the brief after a pitch against other agencies. Thomas Cook’s lead agency in recent years has been Company of Angels. The work, under the banner “Get more money for […]
St Luke’s creates G20 summit viral
Marketing WeekSt Luke’s has created a viral online game for Fairtrade brand Divine Chocolate to tap into the interest generated by the G20 summit. The summit in London, which begins on Thursday (April 2), is helping place the spotlight on global trade, and Divine is leveraging this publicity with a game to promote its Easter egg […]