Month: April 2009

RBS chairman calls for an end to public flogging

Marketing Week

Royal Bank of Scotland chairman Sir Philip Hampton has called for the end of the “public flogging” of the bank, while also admitting that more jobs would go, on top of the 2,700 global cuts already made. RBS directors are set to face angry shareholders at its annual general meeting in Edinburgh today (April 3) […]

RadioCentre calls for OFT to relax merger rules

Marketing Week

Industry body RadioCentre is lobbying the Office of Fair Trading (OFT) to relax the rules on local radio mergers in its current review of regional media takeover regulations. The trade body, led by chief executive Andrew Harrison (pictured), says that local radio mergers should be considered in the context of local media ownership as a […]

Carphone hires Figtree for European upgrade push

Marketing Week

Carphone Warehouse has appointed UK brand consultancy Figtree to handle a European upgrade campaign due to launch in the next couple of months. The agency will handle all communications aimed at improving upgrade take-up in France, Germany, Spain, Portugal, Ireland, Sweden and The Netherlands. The campaign will include direct mail and telemarketing elements, as well […]

Thelondonpaper launches music event

Marketing Week

News Internationals free newspaper thelondonpaper has launched its first large-scale event, HEADLINERS, in partnership with Mean Fiddler. The two-night mini music showcase will involve more than 50 acts in a variety of venues around London.

Honda to launch Insight with integrated green campaign

Marketing Week

Honda is to launch a television campaign to support its new hybrid car, the Insight, as part of an integrated campaign that aims to push the company’s environmental credentials. The 60-second ad “Let it Shine”, created by Wieden & Kennedy Amsterdam, breaks on April 14 across Europe, the Middle East, Africa and Russia. The ad […]

Antigua and Barbuda names UK tourism chief

Marketing Week

Antigua and Barbuda Tourism Authority has appointed Peter Hilary Modeste as director of tourism for the UK. He replaces Carol Hay, who is joining the Caribbean Tourism Organisation as European marketing director. He takes responsibility for all mark…

Spotify appoints UK managing director

Marketing Week

Music streaming service, Spotify, has appointed Paul Brown to the new role of UK managing director. Brown will join from US music service Pandora where he was managing director, international. He is due to commence in his new role on April 20. Together with overseeing the general management of the UK business, his key responsibilities […]

Brothers readies first TV campaign

Marketing Week

Brothers Cider is to launch its first television advertising campaign this summer as it looks to build on recent sales gains and a widening distribution network. The cider brand intends to spend £2m on TV activity across digital and terrestrial channels this year. An outdoor campaign including six sheet and washroom posters sited near to […]

Maxim UK print edition axed

Marketing Week

Dennis Publishing is to ditch its UK print edition of Maxim to become an online only title after it shed almost half its circulation in the latest ABC audit for the six months to December 2008 compared to 2007. The title is the first of the so-called lads mags to succumb to the sector’s plummeting […]

Lastminute.com appoints UK marketing director

Marketing Week

Lastminute.com has recruited former Tussauds Group marketer Mark Fells to be its new UK marketing director. Previous marketing director Julie Davidson left to join Boots in January. Fells joins from Budget Group/BGL where he was marketing director. He has also held marketing positions with Thomas Cook and Tussauds Group, including head of sales and marketing […]

Co-op reviews agencies following Somerfield merger

Marketing Week

The Co-operative Group is reviewing its advertising, media and other agency relationships following the £1.6bn acquisition of former rival Somerfield. The retailer plans to review all its supplier relationships as part of the merger process across its entire operations, including supermarkets, funeral care, travel and financial service divisions. The Co-Op’s latest £10m campaign, launched in […]