Ogilvy-owned branding agencies Dialogue Marketing and 141 Worldwide have merged to create a new “brand activation” agency called Dialogue141. The new agency is led by former 141 Worldwide managing partner Neil Hamann, who takes the role of managing director, and Andy MacKenzie, former 141 creative director, who becomes Dialogue141’s executive creative director. The management team […]
Global Radio’s Heart Network has signed a sponsorship deal with confectionery brand Maltesers. The six-figure four-week campaign will broadcast on 12 stations including the flagship London station and some of the recently launched Heart stations in the west of England, including Heart Bristol and Heart Bath. The “Daily Giggle with Maltesers” activity breaks on April […]
Rock band Status Quo is looking for a sponsor for its forthcoming 40th anniversary tour. The band is exploring a number of potential sponsorship opportunities including naming rights, branding, sampling and licensing opportunities for the 31-date winter tour, which starts in November. Pete Davis, managing director of marketing ideas website Getmemedia.com, which launched the band’s […]
Freeview is launching a marketing campaign focusing on converting customers to its services as part of the digital switchover. The campaign is part of a push to attract customers still confused over their digital options. The ads will bear the slogan “why pay to view when you can Freeview”. Freeview’s conversion marketing activity will include […]
Nick Jr, part of kids TV network Nickelodeon UK, has signed a one-year promotional deal with Gulliver’s theme parks to feature its children’s characters Dora the Explorer and Diego. Nick Jr, owned by Viacom, will be running activity in the outdoor parks from April 4 featuring the characters from its animated shows. Children visiting the […]
Media planning specialist Trinity Communications has parted company with one of its founding partners, Phil Nunn. Trinity was established by former Manning Gottlieb OMD directors Phil Nunn and Amy Lennox, and former Optimedia chief Simon Timlett in 2007. Nunn has resigned from the business with immediate effect and says he wants to return to “working […]
Government proposals last week suggesting that children should learn how to use the social networking website Twitter, as well as blogs, webcams and podcasts, may appear to be a radical education overhaul but it may also offer an opportunity for brands to communicate better with British youngsters. Under the plans drafted by Ofsted’s former director […]
Lloyds Banking Group has started a review of the media planning and buying accounts for the Lloyds TSB and HBOS brands held by ZenithOptimedia and Vizeum respectively. Lloyds TSB Group has a media spend of about £41m and HBOS £43m. The review of the media businesses began yesterday (Tuesday) and is being led by Joe […]
Now is not the time for marketers to lose their confidence. If a marketing director is certain that his or her new campaign is going to improve the top line by communicating their brand’s message to the target audience within the allocated budget, then that should be enough. The marketer shouldn’t hesitate. The reason for […]
An industry initiative to tackle anti-social drinking is being hailed as the Change4Life equivalent for drinks. But that isn’t necessarily a good thing
The panic that gripped the nation when signs of recession appeared last summer is being replaced by a more optimistic mood among consumers – and marketers would be wise to take advantage
Every brand’s dream of being able to get inside the minds of consumers has moved a step closer with the development of neuromarketing techniques. Matthew Valentine looks beneath the skin
Brits only ever went to Spain for cheap sun, sand and booze, so a false grin is unlikely to make us return to the increasingly expensive Costas
Diageo is launching a new television advertisement tonight (April 1) as part of the celebrations to mark the 250th anniversary of the Guinness brewery. The ad will air during the England versus Ukraine football match on ITV1. It will be one of a series of ads designed to illustrate the distinctive energy and life of […]
MySpace marketer Jamie Kantrowitz has returned to the US to take the position of SVP of strategy and global marketing for MySpace Music. She was previously senior vice president, international marketing and content, based in London and was part of the team that oversaw the expansion of MySpace into 30 international territories. Kantrowitz (pictured) joined […]