Twitter monetisation tools to launch soon
Marketing WeekTwitter founder Biz Stone has said official tools and features to help brands and publishers monetise their Twitter presence are close to launch.
Month: November 2009
Reckitt Benckiser and Colgate-Palmolive a “good fit” brand-wise
Marketing WeekReckitt Benckiser could be setting its sights on a possible merger with Colgate-Palmolive, according to rumours circulating the City today.
YouTube launches full-length shows
Marketing WeekYouTube has launched full-length shows with 60 partners including Al Jazeera, BBC Worldwide, CBS, Channel 4, Fremantle, ITN and Turner.
IPC restructures around consumer audience
Marketing WeekIPC Media, the consumer publishing company which produces NME, Loaded and Marie Claire is to restructure its business around its target audience groups.
October retail sales up
Marketing WeekRetail sales by value in October were up 3% on last year according to the Office of National Statistics demonstrating that Christmas shopping is well under way.
Konnie Huq stars in British Red Cross viral campaign
Marketing WeekThe British Red Cross has launched a viral campaign starring TV presenter Konnie Huq in a bid to challenge misconceptions young people hold about HIV.
Oman Air launches $10 million ad campaign
Marketing WeekOman Air is spending $10 million (£5.99 million) on an international advertising campaign.
Aegis Group results in line with expectations
Marketing WeekMarketing services group Aegis Group, owner of Carat, Isobar and Synovate, has reported total group revenues up 1% for the first nine months of the year on the same period in 2008.
Britax appoints St Luke’s
Marketing WeekBritax Excelsior, Britain’s largest children’s car seat maker, has appointed St. Luke’s Communications to launch an advertising strategy to “reinvigorate” the brand.
Are you the victim of “soft opt-out”?
Marketing WeekBy Tim Beadle, director, Atrium Group
Personalised travel email drives 30 per cent uplift
Marketing WeekTargeted customer acquisition email activity during the consideration phase for a holiday company has driven response upwards by more than 30 per cent. Thomson, part of TUI UK, has worked with CreatorMail to respond to customer behaviour during their holiday selection process with intelligent and engaging information.
Online gambling group deploys analytical database
Marketing WeekA leading gambling group has introduced a new analytical database to drive intelligence about its business. Bet365 implemented the 10TB WX2 analytical database from Kognitio into its existing data centre without needing to acquire additional proprietary hardware, thereby achieving “speed to value” in just three months.
T-Mobile data thieves will not face jail
Marketing WeekThe theft of contract customer data from mobile network provider T-Mobile has highlighted the commercial value of data on the black market. But the alleged perpetrators will not be sent to jail. In making the case public, the Information Commissioner Christopher Graham was putting increased pressure on the Ministry of Justice to change the law to impose prison sentences on those who contravene Section 55 of the Data Protection Act.
Timing is everything in data, as in politics
Marketing WeekT-Mobile must be the most embarrassed data controller in the UK right now – and the most surprised. The mobile phone company has suggested that employees allegedly sold on contract renewal data for its own customers which were then bought and used for outbound calling. It had voluntarily notified the Information Commissioner’s Office of the data security breach, which is where the surprise comes in.
Morrisons posts Q3 results after M&S poaches CEO
Marketing WeekMorrisons, the supermarket chain whose CEO Marc Bolland was poached by Marks & Spencer yesterday, has reported a sales increase of 9.1% in the third quarter.