Ofcom tightens rules of Premium Rate Services
Marketing WeekOfcom has overhauled its broadcasting code to provide stronger audience protection when the public use premium rate telephone services (PRS) to call adult, psychic and quiz chat shows.
Month: November 2009
Sky Sports signs wine brand as cricket sponsor
Marketing WeekSouth African wine brand Namaqua is to be the broadcast sponsor of Sky Sport’s coverage of England’s tour to South Africa.
CWU confirms legal action
Marketing WeekThe Communication Workers Union (CWU) has confirmed it will go to the High Court on Friday (6 November) to seek injunction against Royal Mail’s plan to use 30,000 temporary workers.
Woolworths launches Christmas campaign
Marketing WeekWoolworths is launching a television, press and online campaign this month to promote the retailer’s first Christmas since relaunching as an online brand in the summer.
RBS and Lloyds to sell over 900 branches
Marketing WeekLloyds Banking Group and Royal Bank of Scotland have confirmed the sale of some of their brands and branches to reduce their reliance on taxpayer support.
Absolute Radio launches 80s station
Marketing WeekAbsolute Radio is launching a radio station devoted to music of the decade under the banner Absolute 80s.
Volunteer service challenges youth stereotyping
Marketing WeekV, the National Young Volunteer Service, is launching an advertising campaign that aims to dispel negative youth stereotypes.
ASA clears Asda’s ‘no Santa Claus’ TV adverts
Marketing WeekAn Asda campaign for a half-price toy sale that encouraged parents to stock up on presents for Christmas has been given the all clear by the advertising watchdog, despite complaints that it implied Santa Claus does not exist.
Sportswear brand plans youth-led repositioning
Marketing WeekRussell Athletic, the American sportswear brand, is repositioning itself as a lifestyle label in a bid to increase its appeal to younger customers.
Rebranded Soya Health Foods launches first fruit juice range
Marketing WeekRecently rebranded health food company Tribeca May is launching a range of fruit juices in January under the name Go-rilla.
TBWA picks UK president after Tim Lindsay exit
Marketing WeekTBWA Europe has appointed Robert Harwood-Matthews as president of TBWA Group UK, replacing Tim Lindsay.
Nectar card owner buys Carlson Marketing
Marketing WeekGroupe Aeroplan, the Canadian loyalty management company that owns the Nectar programme, has acquired Carlson Marketing, the US loyalty marketing company.
Co-op drums up support for anti-climate change protest
Marketing WeekThe Co-operative Group is launching an online campaign to promote its support of the Stop Climate Chaos Coalition’s climate change protest.
Lidl expands value offering to online DVD rental market
Marketing WeekLidl, the discount supermarket, is expanding its range beyond value groceries with the launch of an online DVD rental service.
(RED) joins Starbucks for Christmas campaign
Marketing WeekStarbucks has entered into a partnership with (RED), the global organisation that funds AIDS programmes in Africa, that will see the introduction of the (Starbucks) RED Card and tumbler into UK outlets.