Getting the measure of innovation
Marketing WeekWhat puts a brand at the cutting edge of innovation? According to the latest research, it must be a trustworthy business that simplifies the lives of consumers.
Month: November 2009
THQ signs deal with Sky to sponsor Stargate
David RattrayGames publisher THQ has signed a multimillion pound deal with BSkyB to sponsor Sky1’s new series Stargate Universe. The deal will run for eight months to June 2010 and covers Stargate Universe – the latest spin-off from the Stargate franchise – plus repeats of Stargate SG-1 and Stargate Atlantis episodes on Sky1. There will be […]
Kellogg hands global account to Leo Burnett
Marketing WeekKellogg has appointed advertising agency Leo Burnett to handle its global advertising business, except for the Asia Pacific region, according to sources.
Ben Sherman appoints new CEO
Marketing WeekBritish fashion company Ben Sherman Group has appointed Pan Philippou as its new group chief executive.
TBWA Europe appoints Harwood-Matthews
Marketing WeekTBWA Europe has appointed Robert Harwood-Matthews as president TBWA Group UK replacing current president Tim Lindsay.
Groupe Aeroplan to buy Carlson marketing
Marketing WeekGroupe Aeroplan, the Canadian loyalty management company that owns the Nectar programme, has acquired Carlson Marketing, the US loyalty marketing company.
M&S star-studded Christmas campaign arrives
Marketing WeekMarks & Spencer is poised to launch its star-studded Christmas television campaign starring Stephen Fry, Joanna Lumley and Jennifer Saunders, among others on 11 November.
BSI recruits Ann Francke
Marketing WeekBSI Group, the global standards, certification and assessment provider, has recruited veteran marketer Ann Francke to take the new position of managing director of global customer and product strategy.
Newspaper retail round up
Marketing WeekA roundup of this week’s retail stories… M&S, Somerfield, Tesco, Threshers, Black’s Leisure, Albemarle & Bond
Christmas is a time of opportunity
Marketing WeekHugh Robertson, managing partner of experiential agency RPM, reveals the opportunities to get your products into consumer’s hands in the run up to Christmas.
Christmas comes early on TV
Marketing WeekThe clocks have gone back and the nights are drawing in and so the countdown to Christmas begins.
Dettol ad named as most effective campaign
Marketing WeekAn ad for Dettol antibacterial spray has been hailed as the most motivational ad of the year so far by TNS Research International.
Online will account for 20% of all Christmas sales
Marketing WeekOnline retail will reach £8.9bn this Christmas, representing 20% of all UK sales, according to a report from Kelkoo.
Digitalis appoints Mark Wood as chairman
Marketing WeekDigital consultants Digitalis Media has appointed former Prudential CEO Mark Wood as chairman.
Football League invites ad sales tenders
Marketing WeekFLi, the Football League’s interactive arm, has launched a pitch for the digital ad sales contract for its network of 80 football sites.