M&S on why it is deploying a start-up mentality to bridge the gap between offline and online
Sarah VizardThe launch of Marks & Spencer’s online personal assistant “Tuesday” is part of a wider strategy by the retailer to “step up” its digital investment a gear and move from a “low hanging fruits” plan to high risk/high reward activities. It is part of a plan by the retailer to “think outside the box” in order to boost loyalty and sales, but the brand must ensure it is still getting the digital basics right and not alienating its core customers.
