Spontaneous selfies
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Although admitting that it is ‘exploring’ more partnerships with vloggers, Lego’s VP of marketing and consumer experiences Conny Kalcher says it is challenging to do so and still come across as ‘authentic’.
With the recent disappearance of The Sun’s paywall comes a new set of opportunities and challenges. But amid the digital changes, News UK’s commercial chief Dominic Carter is determined to reach new audiences and foster more direct relationships with brands and advertisers.
With the seventh instalment set to hit cinemas, brands are at pains to ensure their promotional tie-ins fit customer objectives.
Kit Kat says its recent reactionary campaigns have gone down well with the British public and driven sales “across all formats”, with further plans to increase its marketing spend for 2016.
The Co-Op has opted for an emotive TV ad, opposed to the ‘glitz and glamour’ of its rivals, as it aims to become the UK’s number one convenience retailer over Christmas.
Waterstones’ resilience in the face of digital competitors shows that sticking to what you know can also be ‘disruptive’.
PepsiCo’s decision to scrap its marketing procurement department has raised questions over the function’s future but experts say there is still a place for procurement so long as it works alongside marketing.
It’s a common story: company is born, brand is unleashed, key customer groups whose needs aren’t being met elsewhere are targeted and before too long word of mouth spreads. It’s a beautiful moment and something that all entrepreneurs dream of. But that’s just the beginning. With success comes increased pressure. Venture capitalists and the company […]
Halfords is introducing a new marketing slogan, ‘Halfords – For Life’s Journeys’, as its chief executive Jill McDonald moves to revamp the high street brand.
Chief marketing officer’s ability to act unconventionally makes them 49% more imaginative than other c-suite figures. However, the more flamboyant qualities of CMOs can also hinder their progress in becoming a CEO.