Apologies for the delay in announcing our “Spot the Sponsor” Round One winner. The answer was Stella Artois and the winner, Mrs A
Reid of The Jenks Group, High Wycombe, wins a VIP day out for two in York Racecourse’s “Dine & View” Ebor restaurant.
As you know, we’re bringing “Spot the Sponsor” to a frenzied finale and will run three clues in our September 12 issue. Four lucky winners will enjoy a VIP day out for two in the Ebor restaurant in October.
Investing in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO says.
Adidas increased investment in marketing by 9% in the first quarter as it looks to build “brand heat”.
Coca-Cola has innovated by creating long-lasting new products, renovating existing products, launching “novel” products, and designing new pack formats, all of which are “driving the business”, says CEO James Quincey.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here