What is marketing? That can only be decided by businesses
Johnny CorbettDefinitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic’s CMO on the value of doing ‘less things’ better
Niamh CarrollBritvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
Johnson & Johnson unites business segments under its brand in UK
Niamh CarrollThe changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.
One challenger healthcare brand on bringing a category ‘for the few’ to the masses
Josh StephensonCreated in just a few short months, Wellsoon is a challenger private healthcare brand that is aiming to open a category that many still feel isn’t affordable to them and tackle NHS waiting lists.