Sainsbury’s welcomes customers ‘back to Christmas’ in this year’s festive ad
Michaela JeffersonThe supermarket has enlisted the support of Stephen Fry and Etta James in this year’s ad, which focuses on family and the joy of a Christmas dinner.
The supermarket has enlisted the support of Stephen Fry and Etta James in this year’s ad, which focuses on family and the joy of a Christmas dinner.
After two decades working at Mars in a range of marketing leadership roles, Wakely has been tapped for the top marketing position at drinks giant PepsiCo.
Aldi’s brand mascot has returned for his sixth Christmas advert, alongside a host of new fruit and vegetable themed characters.
M&S has posted a profit before tax of £187.3m for the first half of its financial year, as its clothing and home division shows potential to “reverse years of decline”.
Coke is looking to celebrate community and inclusion this Christmas using the ‘Real Magic’ brand platform, which it launched in September as part of a drive to change the way it communicates with consumers.
More than 250 companies have signed an open letter, which demands world leaders and tech platforms take action to stop the spread of misinformation as data shows the extent of the problem.
The festive campaign sits within the supermarket’s ‘Big On’ creative framework, which aims to make Lidl as famous for quality as it is for price.
The travel giant praises its “high marketing efficiency” for delivering its strongest ever quarter, after shifting priorities from performance marketing to brand building.
The ad is the first launched under the leadership of chief customer officer Meghan Farren, who wants customers to “make every moment spectacular” this festive season.
M&S Food’s marketing director Sharry Cramond is betting on the strength of the Percy Pig character for the supermarket’s biggest campaign in several years.
Clothing and home marketing director Anna Braithwaite is hoping to re-establishing M&S in key fashion and gifting categories this Christmas with one of the biggest campaigns the business has ever executed.
M&S’s Anna Braithwaite plans to build on the “good recovery” of the retailers’ clothing and home division this year and position the business as the home of style and curated fashion.
Building on the notable success of its summer advertising push, this year’s Christmas sees Boots launch its biggest campaign in more than four years, driven by extensive research, first party data and media-firsts.
Disney hopes to drive further improvements in consumer sentiment, brand impact and media efficiency with its festive advertising campaign, after achieving strong results last year.
The first-of-its-kind course will provide training in sustainability for advertising and marketing professionals, as the industry works to achieve net zero emissions in advertising operations by 2030.