BSkyB shortlists for Sky Bet account
BSkyB has shortlisted Mother, Farm, HHCL/Red Cell and Phillipson Ward Longworth Camponi, the incumbent, for its &£5m Sky Bet account. The pitch is being handled by the AAR.
BSkyB has shortlisted Mother, Farm, HHCL/Red Cell and Phillipson Ward Longworth Camponi, the incumbent, for its &£5m Sky Bet account. The pitch is being handled by the AAR.
Investing in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO says.
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