BT appoints Marc Watson
BT has appointed Marc Watson as commercial director for its next-generation TV service, BT Vision. He will report to BT Television Services chief executive Dan Marks.
BT has appointed Marc Watson as commercial director for its next-generation TV service, BT Vision. He will report to BT Television Services chief executive Dan Marks.
Investing in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO says.
Adidas increased investment in marketing by 9% in the first quarter as it looks to build “brand heat”.
Coca-Cola has innovated by creating long-lasting new products, renovating existing products, launching “novel” products, and designing new pack formats, all of which are “driving the business”, says CEO James Quincey.
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