lastminute.com complaints not upheld by ASA
The Advertising Standards Authority has not upheld complaints against lastminute.com, which alleged that the company’s ‘keep weekends sacred’ poster campaign mocked the Christian faith.
The Advertising Standards Authority has not upheld complaints against lastminute.com, which alleged that the company’s ‘keep weekends sacred’ poster campaign mocked the Christian faith.
Investing in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO says.
Adidas increased investment in marketing by 9% in the first quarter as it looks to build “brand heat”.
Coca-Cola has innovated by creating long-lasting new products, renovating existing products, launching “novel” products, and designing new pack formats, all of which are “driving the business”, says CEO James Quincey.
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