Toshiba’s computers are to make their television advertising debut. The commercial, created by Duckworth Finn Grubb Waters, combines animation with 3D computer technology and depicts a London office from which the computer ‘flies’ to New York. The 3m campaign breaks next Mon day (July 29). Toshiba’s market ing manager Andy Bass says the company is […]

Sainsbury’s marketing director Kevin McCarten has approached more branded goods manufacturers, including Mars, to help the retailer cut its dependence on own-label. McCarten is understood to have set up a team with the confectionery and petfood giant to look at how brands can be brought to the fore in stores. Sources say the new team […]

Advertisers and agencies who fail to shed old prejudices, and won’t change their advertising ways, risk losing the female segment of the consumer market. John Shannon reports. John Shannon is president of Grey International

Procter & Gamble is launching a new television advertising campaign for its reformulated Fairy Liquid dishwashing brand next month.

Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro

D’Arcy Masius Benton & Bowles has won the Australian Tourist Commission’s 20m global advertising account, after an exhaustive review spanning five countries.

Cross-Channel ferry rules have been relaxed in the face of competition from Eurotunnel. Operators are cautious about what the changes will mean but crossings could be cut and prices raised.

Sainsbury’s latest move to encourage young families into its stores is to bring out a new cookbook in its Quick & Easy series, called Cooking for Children. One helpful suggestion is to “serve delicious crisp cabbage with a big smile and encouraging noises about how wonderful cabbage is, and the chances are your children will […]

Film distributor Columbia Tristar, which most recently has had hits with Sense and Sensibility and Jumanji, is appointing Maggie Monteith to head its marketing in the UK. Monteith will join in August from the Grey Advertising divi sion Gem, and take on the title of director of UK advertising and publicity. She will be responsible […]

The changing of pub names is not ‘keeping up with the times’ but is the sacrifice of tradition for short-term economic gain

World-leading modem manufacturer US Robotics has reshuffled its UK marketing operation as it prepares to expand into new markets. Fiona Faulkner, who has been with the company for more than four years, becomes sales and marketing director. She replaces Lucy Brown who has been promoted to market development manager, Europe. Previously, Faulkner was sales manager. […]

Nick Higham is BBC TV’s media correspondent

Scottish food company Baxters is aiming to target younger customers with a new range of soups. The nine canned soups go on sale at the end of August backed by a generic TV advertising campaign for Baxters foods, featuring some of the new varieties. The push is being devised by Glasgow agency Alliance The Bridge […]

The shoe industry has too many companies competing for too little trade. Only radical changes can turn things around. By Colin Eade