Sopexa, the company which promotes French food and wine, is understood to be talking to agencies. Sources say the marketing and promotional body wants to consolidate its advertising needs. It has used K Advertising, the Brompton Agency, Ardley Phillips Horrell and two Dublin-based agencies, Doherty Advertising and Padbury Advertising, for previous campaigns. Products marketed by […]
Andrew Jaspan, sacked as editor of The Observer in March, is joining the weekly magazine for the homeless, The Big Issue. Jaspan will take a managerial role at the magazine where John Bird is managing director and editor-in-chief. It is not yet clear, however, what title Jaspan will take. Sources close to the operation say […]
The drinks industry is attacking under-age drinking. But is the reinvigorated Portman Group the best way to tackle it?
The changing of pub names is not ‘keeping up with the times’ but is the sacrifice of tradition for short-term economic gain
The shoe industry has too many companies competing for too little trade. Only radical changes can turn things around. By Colin Eade
The Diary is astounded by the sheer audacity of criminals and petty thieves, with crafty crooks now turning to tractors for the purposes of ram raiding. Spar stores in rural parts of Strathclyde are the latest victims of this new craze. Having taken whatever takes their fancy (usually cigarettes), they then ditch the stolen vehicles […]
The merger between the salesforces of the Express and The Telegraph has come to nothing. Failure has been blamed on management disagreements and money but other, similar deals are still a possibility.
The Imperial Cancer Research Fund is understood to be looking for an agency to advertise its range of sun protection products, called SunSafe. The charity is thought to be boosting its advertising budget considerably for the campaign, which is likely to involve poster and press work. At the moment its advertising is handled by The […]
There is more to success on the Internet than having the technology. Developing relationships is still crucial, explains Nick Jones
Legal & General has appointed Kate Avery as its new marketing director. The former managing director of Barclays Stockbrokers and Barclays Bank Trust Company will report to Robin Phipps, group director in charge of sales and marketing.
EURO RSCG Wnek Gosper has won the 2.5m pan-European advertising account for multimedia specialist Creative Laboratories. The account switches from SMI Group Advertising. EURO RSCG will be charged with developing a campaign to run in the national press, computer publications and consumer magazines. Media buying is unaffected by the move, remaining at EURO’s sister company […]
Diners Club sales and marketing director Andrew Wilson is leaving the company to become the first managing director of the Institute of Directors. He has been with Diners Club for three years, most recently overseeing the deal with British Airways to produce a co-branded charge card (MW July 19). It is not yet known who […]
TV buyers are downgrading their estimates of TV advertising revenue for 1996, because of weak summer and autumn trading. Estimates for Channel 4’s ad revenue have been downgraded from a 15 per cent increase in 1996 down to 11 per cent, while it is estimated that ITV will achieve a three per cent increase, rather […]
Tony Anderson, Sales and marketing director easyJet Airline
Toshiba’s computers are to make their television advertising debut. The commercial, created by Duckworth Finn Grubb Waters, combines animation with 3D computer technology and depicts a London office from which the computer ‘flies’ to New York. The 3m campaign breaks next Mon day (July 29). Toshiba’s market ing manager Andy Bass says the company is […]