Mars’ only savoury snack product in the UK – Combos – will be advertised on TV for the first time in April. Combos, distributed and promoted by biscuit and cake company Carrs Foods, will appear on GMTV with ads by Mars’ roster agency D’Arcy Masius Benton & Bowles. Mars granted Carrs exclusive distribution rights in […]
Research figures indicate that viewing is only marginally on the decline. That’s the good news.
Your piece on regional breweries “Local Heroes” (MW February 23) was marred slightly by one or two factual inaccuracies. Our client Marston Thompson & Evershed is based in Burton-upon-Trent (not Wrexham), it has about 1,000 pubs (not 2,000) and they are Midlands-based (not Northern). Aside from this, it was a good piece. Nick Manning Manning […]
As he ‘divorces’ US partner True North, and confronts speculation of conflict with M&C Saatchi, Publicis chairman Maurice Lévy gives ample proof of his legendary determination. Tom O’ Sullivan reports
Independent Radio Sales’ managing director Stan Park and sales director Julia Calo have left the company following the loss of two major pieces of business last week. They will be replaced by national sales managers David Salem and Guy Molyneux and sales controller Angela Coleman. Katz International, parent of Independent Radio Sales, is said to […]
Faced with the real threat of legislative extinction, the direct marketing industry has adopted stringent self-regulation measures and brought the ‘cowboys’ into line.
NatWest is understood to be planning an all-out assault on co-branded and “affinity” US credit card issuers MBNA and Beneficial Bank. NatWest is negotiating with several high-profile organisations to launch co-branded cards, in an attempt to regain market share. It seems the high street bank has gazumped MBNA in a deal to administer a Visa […]
Nick Higham is BBC TV’s media correspondent. With the V-chip filtering the good from the bad and the ugly on US TV, advertisers should keep an eye on programming and revenue
Avon UK president Paul Southworth is leaving in June after 25 years at the door-to-door cosmetics giant. He is being replaced by Sandy Mountford, who is currently president of Avon’s North American business division. Southworth announced his plans to retire this week. However, a company spokeswoman says he may still have a future role at […]
The BP-Mobil merger signals the first round of the oil giants’ fight to regain control of their retail market. By pushing out independents, the majors
Radio accountability must be improved and the need is all the more pressing in the light of the growing dominance of Capital Radio’s Media Sales & Marketing, according to CIA Medianetwork. In a presentation to the IBC conference this week, director David Fletcher urges stations and sales houses to justify cost increases. Further proof of […]
Food and drinks giant Nestlé UK is turning to “own-label” retailing by striking exclusive supply deals through partnerships with major transport operators.
I would like to respond to the article “Track to the future” (MW February 9). The article referred to Visa USA as one of the worldwide sponsors of the Olympic Games.
Consumers will soon be able to cook ready-prepared meals without removing the packaging when a new range of edible film is launched which dissolves when cooked. The film is supplied by Cambridge Consultants and film supplier Enak. The joint venture is developing the first applications for a range of the new films, which are soluble […]
Europe’s biggest own-label supplier, McBride, is believed to be in negotiations to buy a competitor in response to growing pressure from supermarket giants Tesco, Sainsbury’s and Safeway, which it supplies. It is understood that McBride is negotiating with Toronto-based household goods supplier, CCL Industries, to buy part of its European operation. In the UK, CCL […]