Porteguese Tourist Board reviews account

The Portuguese Tourist Board is reviewing its £650,000 media-planning and buying account held by Prager Proximity.

The Portuguese Tourist Board is reviewing its &£650,000 media-planning and buying account held by Prager Proximity.

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BT has signed up to sponsor an interactive version of Who Wants to Be A Millionaire?, due to be broadcast on ITV1 for the first time on the digital-satellite platform following a deal between ITV and British Sky Broadcasting. ITV and BSkyB are understood to have agreed a deal that enables ITV1 to broadcast enhanced […]

Clients get what they ask

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