Royal Mail appoints heads of campaigns and advertising
Royal Mail has appointed internal candidates Sharon Maguire and Tom Hings to the roles of head of campaigns and head of brand and advertising respectively.
Royal Mail has appointed internal candidates Sharon Maguire and Tom Hings to the roles of head of campaigns and head of brand and advertising respectively.
Investing in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO says.
Adidas increased investment in marketing by 9% in the first quarter as it looks to build “brand heat”.
Coca-Cola has innovated by creating long-lasting new products, renovating existing products, launching “novel” products, and designing new pack formats, all of which are “driving the business”, says CEO James Quincey.
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