Saatchi create campaign for Monster.co.uk

FCBi Germany and FCB/BK&P in Amsterdam have been appointed to create a £1m overseas campaign for the Welsh Tourist Board, the first time the WTB has mounted a European campaign independently of the British Tourist Authority.

Lucy Barrett is to be applauded for confronting the thorny issue of agency-client relationships. I have witnessed a huge shift over the past two years from agencies simply providing marketing campaigns to becoming genuine “partners” of a client. This sea change has arisen out of the need for marketing to be more results-focused. But the […]

Mattel is launching a range of Barbie dolls in the UK called My Scene, targeting seven to 12-year-olds. The launch is being accompanied by press and outdoor advertising featuring photographs from fashion photographer Rankin.